Exclusive Track from Mina’s New Album Released via Limited-Edition Merchandise
Balenciaga is set to launch the latest iteration of its Balenciaga Music project, collaborating with legendary Italian singer and style icon Mina. On September 19, 2024, the brand will release a new track from Mina’s forthcoming album via limited-edition Balenciaga Music | Mina merchandise. These exclusive items, embedded with NFC (Near Field Communications) chips, will allow users with compatible devices to unlock the track. The merchandise will be available at select Balenciaga stores globally and online at balenciaga.com.
This marks Mina’s first partnership with a fashion house and her first-ever collaboration with a brand for music release. Known for stepping out of the public eye in 1978, Mina has since focused solely on producing music, making this collaboration a significant moment in her career. Fans will have the opportunity to hear the single ahead of the album’s official release in November.
Mina, widely regarded as one of Italy’s greatest singers, has released an album every year for the past four decades. Over her illustrious career, she has recorded more than 1,395 songs in multiple languages, including Italian, English, Spanish, and even Japanese and Turkish. Beyond music, Mina has cultivated a lasting artistic legacy, designing hundreds of album covers that have become recognized as significant works of visual art, often exhibited in Italian museums.
This collaboration between Mina and Balenciaga represents a unique fusion of music, fashion, and art, adding a new dimension to both the artist’s legacy and Balenciaga’s creative portfolio.