Cementing a Long-Standing Relationship Between the Brand and Multi-Hyphenate Mode
Balenciaga and Kim Kardashian have made their longterm relationship official. The brand has officially named the iconic model and reality star as Brand Ambassador.
The announcement has been a long time coming, and may arrive as a surprised for many who already assumed Kardashian was a brand ambassador. A front-row fixture at the brand’s shows, Kim has also walked the Balenciaga runway, appeared in a number of its campaigns, and worn designs by its creative director Demna on the red carpet.
Though Balenciaga only shows couture once a year during July, the announcement came on the first day of Paris’ Spring 2024 couture week, making sure the house’s presence was felt.
“For several years now, Balenciaga’s designs have been a part of my many looks – and some of my most iconic fashion moments,” says Kim of her new appointment via a statement released by the brand. “This historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design under Demna. For me, this long-standing relationship is built on mutual trust and a commitment to doing what’s right. I’m excited about this next chapter for the brand and to become their ambassador.”
Most recently, the brand also announced iconic actor Michelle Yeoh as a brand ambassador.