An elegant, playful weekend in the Swiss mountains: Bally chose its newly-refurbished St. Moritz boutique, one of the first to display the brand’s new logo by Rhuigi Villaseñor, to celebrate Bally Curling. This is the first winter capsule designed by Villaseñor following his debut runway collection shown at Milan Fashion Week in September 2022.
On Friday night, friends of the house such as Cindy Bruna and Tina Kunakey attended an intimate dinner co-hosted by Bally CEO Nicolas Girotto and Rhuigi Villaseñor at the legendary Dracula’s Ghost Riders Club. The club was founded in 1974 by photographer Gunter Sachs who went on to shoot an iconic campaign for Bally in 1977. Guests were dressed in the much-anticipated Spring/Summer 2023 collection, which debuts in stores in February.
The following day, guests wore the Bally Curling capsule to celebrate the re-opening of the St. Moritz boutique.