Bally Spring 2025 Ad Campaign

Review of Bally Spring 2025 Ad Campaign by Creative Director Simone Bellotti and Photographer Jack Pierson with models Patrick Lewis, Nuage Lepage, and Gracen Wilkins

Bally extends its exploration of Swiss identity and style beyond geography with its Spring 2025 campaign, shot by photographer Jack Pierson in the Coachella valley outside of Palm Springs, California.

Though distinct in terms of geography and climate, the Coachella desert and Bally’s home of the Swiss Alps share a kinship in their sheer sense of scale and awe-inspiring natural power. The campaign imagery explores that idea of a shared spirit among difference, with the specific location of a home designed by Swiss architect Albert Frey in 1964 forming another extension of this concept.

Pierson’s imagery finds both harmony and juxtaposition between the clean lines and vintage-meets-contemporary perspective of Bally’s latest collection and sparse desert flora, sweeping vistas, and angular midcentury interiors of the home. Postcards with Swiss landscapes feature in several of the shots, pointing to a sense of emotional environmental storytelling and deepening the connection between origin and destination.

Our excitement about Simone Bellotti’s new vision for Bally continues to deepen with each campaign, and this latest chapter feels like the strongest yet. At once fresh and classic, youthful and timeless, and beautifully shot, the campaign is a rich portrait of the Bally state of mind, of being at home wherever you may find yourself.