The house of Balmain and Creative Director Olivier Rousteing have reteamed with luxury retailer Net-A-Porter to offer an exclusive capsule collection in the form of 16 graphic styles.
The pairing speaks to the power of synergies and respect in the era of digital as Balmain is wise to team with Net-A-Porter who brings almost 20 years of digital sales expertise of teaming with more than 800 of the worlds most coveted designer brands, including Gucci, Saint Laurent, Chloe, Balenciaga, Valentino, Bottega Veneta, and Balmain to the table.
The black and white capsule collection reflects Rousteing’s strong graphic hand melded with the sexy silhouettes he has become known for.
I’m so pleased to once again team up with Net-A-Porter on a special, limited-edition Balmain Capsule Collection. Net-A-Porter has been a friend and supporter since my earliest days at the house and their continual loyalty and encouragement has meant a great deal to me.
– Oliver Rousteing, Creative Director, Balmain
That admiration is mutually reflected in the approach of the reteaming by Net-A-Porter’s Global Buying Director, Elizabeth von der Goltz.
Olivier has created a bold and graphic capsule collection that perfectly epitomizes modern Parisian elegance. Balmain’s strong legacy is brought to life by his contemporary take on the classic houndstooth and the exquisite use of striking monochromatic patterns. Balmain is such an iconic luxury authority with a truly distinctive attitude, so we are incredibly thrilled to be collaborating again for another standout collection.
– Elizabeth von der Goltz, Global Buying Director, Net-A-Porter
The holiday pairing speaks to the future of retail and how luxury houses are planning to take advantage of the new opportunities digital offers. The answer is really black and white.