Balmain Holiday 2023 Ad Campaign

Review of Balmain Holiday 2023 Ad Campaign by Photographer Theo Liu and Art Director Ben Kelway with models Barbara Valente and Max Gottschalk

Balmain serves up statuesque winter glamor with its Holiday 2023 campaign by photographer Theo Liu and art director Ben Kelway.

The campaign features a selection of giftable or party-ready pieces that bring seasonal shine to Balmain’s signature design spirit of boldness and exaggerated elegance. Liu draws visual inspiration from these sculptural silhouettes, capturing his models with an angular, off-the-cuff shooting style against the fountains, gazebos, and balustrades of a historic Parisian park. As the orange sun dies in a blaze behind leafless trees, snow begins to fall, transforming the scene into a living sculpture park of shimmering style.

Offering a direct yet powerful glimpse at statement-making sartorial celebrations, the campaign evokes a distinct take on the holidays as only Balmain can.