Balmain moves boldly into the future while keeping one eye on the past with its new Spring 2023 campaign shot by photographer Ben Hassett.
With saturated colors and a hyper-graphical style, Hassett’s portraits offer an energetic look at Olivier Rousteing’s design work that fuses historical artistic references with a muscular modern glam. The models pose under bright lights before a high-contrast backdrop of turquoise and scarlet, which creates a galvanizing chromatic impact. Finished off with a subtle use of motion-blurring exposure technique, the photographs convey a propulsive forward energy, even as their subjects exude a statuesque stillness.
Powerfully conveying the collection’s slick cross-temporal character, the campaign is another potent statement of Balmain’s signature, unstoppably bold style.