Balmain Announces Its Latest Collaboration With (Red) and The Global Fund In The Fight Against HIV/AIDS and Covid-19
Balmain continues its longstanding partnership with (Red) to launch a limited edition B-Court sneaker with proceeds dedicated to fighting HIV/AIDS in sub-Saharan Africa and COVID-19 globally. The design was lead by Olivier Rousteing, Balmain’s creative director.
The Global Fund aims to raise $5 billion within the next 12 months to continue to fight COVID-19, protect health workers, and enable life-saving programs to remain open.
The sneakers are available at select retail locations, including Balmain’s Madison Ave storefront in New York, on Balmain’s website, and (Red) ‘s annual online (SHOPATHON), with 25% of all sales going directly to the Global Fund’s COVID-19 Response Mechanism.
“Recognizing that global pandemics demand global responses, Balmain and I know that now is the time to join together with partners like (RED) and the Global Fund to fight harder than ever before, in order to strengthen global health systems and protect HIV/AIDS programs and services. I’m proud that the design of our new B-Court reflects our strong devotion to the fight. But, more than anything, I’m proud that this product can help save lives.”
– Olivier Rousteing, Balmain Creative Director
