A Curated Cashmere Encounter: Sofia Coppola Blends Timeless Style with Barrie’s Heritage Craftsmanship Supported With A Campaign Featuring Margaret Qualley
Barrie has reveal a limited-edition collection in collaboration with acclaimed director Sofia Coppola, celebrating a shared vision of effortless elegance and exceptional quality. Designed by Barrie’s creative talent Augustin Doi-Maillot, the line embodies Coppola’s personal style ethos, seamlessly blending workplace chic with travel-ready comfort.
Augustin Doi-Maillot, Barrie’s creative visionary, shares his enthusiasm: “Sofia’s precise expression of style captures a perfect harmony between timeless elegance and contemporary contours. Our collaboration is a tribute to those nuances – the small details that elevate simple pieces into covetable classics. Sofia’s grace has a leisurely flair that encapsulates Barrie’s spirit. Working together has been a dream, one that’s allowed us to weave Barrie’s DNA into every stitch of this partnership.”
The collaboration blooms from Sofia Coppola’s long-standing admiration for Barrie’s craftsmanship and her desire to curate a capsule that embodies durability in both make and mode. The joint effort with Augustin has given rise to a dream wardrobe that is as ideal for jet-setting as it is for everyday sophistication.
With a collection spanning 17 distinct ready-to-wear items and accessories, the partnership celebrates Barrie’s renowned finesse and meticulous attention, crafting relaxed yet refined silhouettes designed for versatility and individual expression.
I have always cherished Barrie’s exquisite cashmere that I find myself returning to time and again. Their dedication to quality and the timeless, easy yet sophisticated details make their pieces perennial favorites. Collaborating with Augustin and the team to create my ideal collection of travel-friendly, cozy, and chic attire has been a delight. These are the pieces I envision embracing all winter long.
– Sofia Coppola
Set to launch on November 2, 2023, the capsule will grace Barrie’s boutiques, its online presence at barrie.com with international shipping options, and select global retailers. To support the program the house launched a campaign shot in Paris by photographer Melodie McDaniel and features actress Margaret Qualley.
Barrie stands as a historic beacon of cashmere excellence since its inception in 1903 in Hawick, Scotland. Joining the esteemed Métiers d’Art of Chanel in 2012, Barrie has since been synonymous with innovative and contemporary cashmere designs, under the artistic guidance of Augustin Doi-Maillot, who masterfully blends the brand’s storied legacy with a modern creative impulse.
Photographer | Melodie McDaniel