BCBG Fall 2025 Ad Campaign

Review of BCBG Fall 2025 Ad Campaign by Photographer Juankr with model Isabeli Fontana

Maison BCBG unveils BCBGMAXAZRIA Fall 2025 with Elégance du Soir, a campaign fronted by Isabeli Fontana that situates the brand’s signature codes of modern femininity against a backdrop of gilded interiors and monumental architecture. The collection leans heavily into occasionwear, with sculpted satin gowns, sequined tailoring, and floral prints that mirror the rhythm of nightlife in both its fluidity and its edge. Fontana moves between shadowed corridors and sunlit terraces, embodying the poised muse who is equal parts classic and contemporary.

The lineup balances architectural tailoring with draped silhouettes, offering a dialogue between structure and softness. Rich shades of burgundy, crimson, and midnight blue punctuate the eveningwear palette, while metallic golds and sequined blacks pick up the glint of city lights. While the interiors convey a restrained, almost lookbook-like quality, the exterior shots stand out as more cinematic—Fontana framed by columns at twilight, or poised against a waterside balustrade—reminding the viewer of the collection’s stated inspiration in New York’s underground clubs and nocturnal streets.

Though elegant, the imagery feels safe, veering into expected territory of glamour and evening sophistication. What saves the campaign from predictability are those outdoor settings, where the interplay of scale, architecture, and atmosphere brings out a bolder narrative. Here, BCBG achieves a rare balance of timeless polish and cinematic presence, a moment where the clothes feel alive within their environment rather than simply displayed against it.