Ben Sherman 'Signature' Fall 2025 Ad Campaign

Review of Ben Sherman ‘Signature’ Fall 2025 Ad Campaign by Creative Director of Agency Studio V&C with Photographer Amar Daved with models Tom Meacock, Michael Chima, Tristan Ricketts

Ben Sherman sets its Autumn/Winter 2025 Signature Collection, “Highland Escape,” in the sweeping landscapes of Scotland, where rolling fields and rustic textures meet the brand’s Ivy League-inspired heritage. The campaign, photographed by Amar Daved and produced by Studio V&C, features models Tom Meacock, Michael Chima, and Tristan Ricketts styled in layered knitwear, check jackets, and brushed cotton chore coats. With guitars in hand and golden light falling across fields, the imagery evokes a folksy charm rooted in British tradition and countryside ease.

The collection leans into earthy tones of moss green, warm brown, and muted neutrals, balancing rustic palettes with Ben Sherman’s familiar silhouettes. Cable knits are reimagined, Fair Isle patterns are updated, and geo prints and floral motifs find their way into button-downs and polos. Outerwear, including sateen Harrington jackets and Highland-inspired checks, grounds the collection in functionality while maintaining a polished air. The mood is one of refinement tempered by nostalgia, with a steady hand guiding a heritage aesthetic into contemporary territory.

While beautifully photographed and styled, the campaign feels restrained to the point of predictability. The clothes are wearable and safe, but the imagery avoids risk, offering consistency rather than surprise. Its charm lies in its warmth and familiarity, but it lacks the sense of urgency or innovation that might push the brand forward. For those who value tradition, this steady repetition reads as reassuring; for others, it may land as a missed opportunity for reinvention.