The Bergdorf Soirée Transforms Fifth Avenue into a Festive Spectacle
Bergdorf Goodman launched its 2025 holiday windows on November 20, turning Fifth Avenue into a celebration of artistry, fashion, and festive cheer. The theme, The Bergdorf Soirée, spans nine windows across the men’s and women’s stores, each depicting a distinct party scene brought to life with meticulous craftsmanship. Highlights include whimsical vignettes such as After Hours at Bergdorf’s: A Mad Hatters’ Bash and Masquerade Gala, featuring intricate paper and soft sculptures, mosaics, and hand-painted neon signage, all paired with luxurious fashion from brands including Tom Ford, Valentino, Givenchy, and Marni.
The men’s windows offer a striking black-and-white counterpart with sophisticated gatherings like A Frozen Fête and House Party, creating a dialogue between exuberance and restraint. Linda Fargo, SVP of Fashion Office & Store Presentation, noted that a team of 100 artisans spent nine months handcrafting each element, ensuring that every prop, mannequin, and embellishment reflects the precision and imagination that define Bergdorf Goodman.
Across both facades, the displays blend spectacle and narrative, guiding viewers through a holiday story where color, texture, and movement interact seamlessly. From LED-lit block parties to shimmering New Year’s Eve mosaics, each window captures the energy of celebration while highlighting the artistry and luxury fashion that have made Bergdorf Goodman’s holiday installations an enduring New York tradition. The windows will remain on view through January 5, 2026, inviting visitors to experience the season’s magic in person.
