Review of Bergdorf Goodman Holiday 2025 Ad Campaign by Photographer and Director Alexandre Bassard with models Linda Fargo, Willy Chavarria, Maggie Maurer, Cacho Falcon, TK Quann, Cipriana Quann, Quentin Jones and Bernard Maisner
Ringing in the holiday season, Bergdorf Goodman captures the ineffable magic of Fifth Avenue in The Bergdorf Soirée, a cinematic campaign directed and photographed by Alexandre Bassard. Featuring an eclectically dynamic cast of Linda Fargo, Willy Chavarria, Maggie Maurer, Cacho Falcon, TK and Cipriana Quann, Quentin Jones, and Bernard Maisner, the film evokes the grandeur and anticipation of a New York holiday dressed in its finest. The campaign marks a celebration of the house’s enduring DNA: style, tradition, and the art of connection.
The film opens with a moment of quiet allure: a calligraphed invitation delivered by hand to Linda Fargo before cascading into the sumptuous rhythm of party preparations. Each sequence unfolds like a love letter to the city itself: glimmering dresses by Schiaparelli, Tom Ford, and Valentino twirl through the night, and as dawn rises over Fifth Avenue, a lone guest departs into the bustle of the city morning. The visual storytelling merges nostalgia with modernity—high fashion rendered through the cinematic lens of intimacy and delight.
What distinguishes this campaign is its confidence in narrative pacing and ensemble character. Bergdorf Goodman, long synonymous with theatrical elegance, embraces storytelling not as ornament but as identity. The mix of designers and personalities feels authentically Bergdorf—bold, eclectic, and effortlessly glamorous. If there is a restraint to be found, it lies in the film’s holiday narrative predictability, yet the soirée trope creates a warm familiarity. Executed with polish and affection, the concept transcends cliché, becoming a reaffirmation of the fantasy Bergdorf has always promised: that New York style is as much a feeling as a fashion.
The Bergdorf Soirée is less a campaign than a celebration of belonging. The rare alchemy of people, place, and elegance defines the holidays on Fifth Avenue, and by merging fashion, fantasy, and cinematic grace, Bergdorf Goodman invites its audience not just to shop, but to step into a story—one where sophistication glows long after the party fades.
Photographer and Director | Alexandre Bassard
Models | Linda Fargo, Willy Chavarria, Maggie Maurer, Cacho Falcon, TK Quann, Cipriana Quann, Quentin Jones and Bernard Maisner