Review of Berluti Fall 2024 Ad Campaign by Creative Director Atelier Franck Durand and Photographer Bastian Achard with models Thibaud Charon and Xu Meen
Berluti offers a focused exhibition of the art of menswear in its new Fall 2024 campaign. With creative direction from Atelier Franck Durand, the campaign was shot by photographer Bastian Achard.
The imagery encompasses the full range of Berluti’s offerings, including shoes, bags, and ready-to-wear, making each piece a protagonist as it treats them with the same sense of reverence and intimacy with which it sees models Xu Meen and Thibaud Charon. The resulting series feels like an art gallery, each shot a portrait of historic craftsmanship expressed anew.
While the imagery presents a clear statement of Berluti’s identity on the brand’s social media, website, or a glossy magazine, it is set to come further to life through an out-of-home activation. Through a series of wild postings that will begin just steps away from the maison’s historic Rue Marbeuf boutique and bespoke boot making workshops, the imagery will create a visual journey down the Champs-Élysées.
Grounded in the physical presence of craft, the campaign is a quietly gorgeous journey through the heart of Berluti.
Creative Director | Atelier Franck Durand
Photographer | Bastian Achard
Models | Thibaud Charon and Xu Meen
Stylist | Benoit Martinengo