The Best Accessories Fashion Ad Campaigns of Fall 2021 as chosen by Kenneth Richard
Accessories continue to be the driving factor in luxury fashion sales, and brands know it. While most of us will never be able to wear a head-to-toe couture look, an excellently crafted handbag or pair of shoes is much more within reach.
Though they can often feel less involved concept- or narrative-wise, accessories campaigns are an extremely important and effective way for a house to communicate the fantasy and drama of high fashion while also connecting with people on a real level.
Gucci shared a pair of accessories-focused campaigns this season that, in addition to their lush visuals, did strong work to solidify the house’s legacy at the center of cultural movements and artistic scenes like music and cinema.
Hermès also shared a pair of campaigns that casted their star accessories as the protagonists of imaginative worlds, one fantasy and one science-fiction.
13 09 SR lands at the top of our list with its very first campaign. The accessories house, recently launched by Carven veteran Serge Ruffieux, made a very strong debut with a slick and simple set of imagery that effortlessly communicated the fresh aesthetic direction of their sustainable collection.
Here are The Impression’s picks for the Top 10 Accessories Campaigns of Fall 2021 as selected by our Chief Impressionist, Kenneth Richard.
13 09 SR
13 09 SR Creative Director | Serge Ruffieux Photographer | Zachary Handley Models | Catarina Guedes Stylist | Dimitri Rivière
Coach “The Rogue”
Coach Creative Director | Stuart Vevers Photographer | Juergen Teller Talents | Jennifer Lopez, Kate Moss, Koki, Ma Zhe, Kelsey Lu, Anna Collins, and Xiao Wen Ju Stylist | Olivier Rizzo
Gucci Creative Director | Alessandro Michele Agency | Simmonds ltd. Creative Director | Christopher Simmonds Photographer and Director | Angelo Pennetta Location | The Savoy Hotel in London Making of Gucci Diana Video | Max Siedentopf
Gucci Creative Director | Alessandro Michele Art Director | Christopher Simmonds Photographer and Film Director | Joshua Woods Hair | Paul Hanlon Makeup | Diane Kendal
Hermès ‘The Legend of Hermès Della Cavalleria’
Creative Director | David Lane Director | Charlotte Wales Models | Christa Theret, Alla Kostromichova, and Grace Musase Stylist | Charlotte Collet Hair | Laurent Philippon Makeup | Christine Corbel
Hermès H08 Watch ‘The Texture of Time’
Photographer | Mel Bles Casting Director | Troy Fearn
Loewe Creative Director | Jonathan Anderson Photographer | Juergen Teller Models | Gillian Anderson, Arca, Justin Vivian Bond, Jamie Clayton, Úrsula Corberó, Tracee Ellis Ross, Anthea Hamilton, HyunA, Susanna Moore, Nabhaan Rizwan, Mika Schneider and Liu Wen
Paciotti Creative Director | Vincent Viscione Creative Director | Riccardo Ruini Photographer | Paolo Cenciarelli Director | Tomas Coppi DOP/Editor | Edoardo Ruini Models | Antonia Elghali & Alessio Reiti Stylist | Savina Di Donna Hair & Makeup | Adelina Popa Manicurist | Clara Spadoni Video | Goofy Studio Location | The Casanatense Library In Rome
Tiffany & Co.
Creative Director | Ruba Abu-Nimah Director | Emmanuel Adjei Photographer | Mason Poole Talent | Beyoncé Knowles-Carter, Jay Z Stylist | June Ambrose & Marni Senofonte Hair | Jawara Makeup | Sir John Set Designer | Rick Pirro
Tory Burch Creative Director | Tory Burch Creative Director | Honor Brodie Photographer | Mikael Jansson Models | Malaika Holmen, Sacha Quenby, and He Cong Stylist | Benjamin Bruno
WHERE FASHION GETS CREATIVE
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