Though bags and shoes continue to be the biggest driving factor of sales in luxury fashion, accessories campaigns can often play second fiddle to seasonal ready-to-wear campaigns in terms of their scope and creativity in concepting and building out narrative. This season, however, saw an exciting push from some labels to capitalize on the opportunity offered by an accessories campaign and think more deeply about what the format can say about their brand. Many campaigns created an immersive aesthetic or engrossing narrative out of the unique identity of the accessories themselves.
Valentino and Alan Crocetti both brought their own spin to the accessories campaign trend of capturing mostly or entirely naked bodies clothed only the star accessories like bags, shoes, or jewelry, with very different, yet similarly successful and intimate, results.
Always on point when it comes to accessories campaigns, Gucci secured two spots in the list, with its “Valigeria” campaign in particular drawing out the totemic power of a monogrammed piece of Gucci luggage into a mystical and cinematic visual narrative.
Here are The Impression’s Top 10 Fashion Accessories Ad Campaigns of Fall 2022 as selected by our Chief Impressionist, Kenneth Richard.
13 09 SR
13 09 SR Creative Director | Serge Ruffieux Photographer | Fiona Torre Models | Alyssa Sardine, Ellinor Arveryd, Jeanne Zheng and Hippolyte Thillard Stylist | Dimitri Riviere Hair | Joseph Pujalte Makeup | Thierry Do Nascimento Manicurist | Jessica Trochut Casting Director | Piergiorgio Del Moro Location | Artistic Palace, Paris
Alan Crocetti Creative Director | Alan Crocetti Photographer | Szilveszter Makó Executive Producer | Siyan Chen Models | Teti Mar and Yiyan Yang Makeup | Vanessa Icareg Prosthetic Artist | Greta Giannone
Creative Directors | Charles Levai and Kevin Tekinel Photographer | Oliver Hadlee Pearch Models | Baby Ethan, Baby Isla, and Baby Kobi Stylist | Helena Tejedor
Gucci Eyewear Collection
Gucci Creative Director | Alessandro Michele Art Direction | Lina Kutsovskaya at Be Good Studios Photographer/Director | Harley Weir Models | Billie Eilish Stylist | Andrew Mukamal Hair | Benjamin Mohapi Makeup | Robert Rumsey Manicurist | Erin Moffett
Gucci Creative Director | Alessandro Michele Art Director | Christopher Simmonds Photographer | Glen Luchford Videographer | Glen Luchford Talent | Ryan Gosling Hair | Paul Hanlon Makeup | Thomas De Kluyver Music Credits | “Magic Man” by Heart
Paul Andrew Creative Director | Paul Andrew Art Director | Olivia Windisch Stylist | Jodie Barnes Makeup | Fara Homidi Manicurist | Naomi Yasuda Casting Director | Shawn Dezan
Prada Eternal Gold
Prada Creative Directors | Miuccia Prada & Raf Simons Prada Jewelry Director | Timothy Iwata Creative Director | Ferdinando Verderi Photographer | David Sims Talents | Amanda Gorman, Maya Hawke, and Somi Jeon
Stuart Weitzman Creative Director | Edmundo Castillo Creative Director | Trey Laird Photographer | Mario Sorrenti Talent | Kim Kardashian Stylist | Alistair McKimm Hair | Chris Appleton Makeup | Ariel Tejada
Valentino Tan-Go Pumps
Valentino Creative Director | Pierpaolo Piccioli Photographer | Alessandro Merlo Video | Marco Waldis Talent | Agnes Questionmark, Nettuno, st. charlotte and Lina Giselle Hair | Giovanni Pastore Makeup | Jury Schiavi / Sissy Galore Music | Jackleg Music & Sound Design Set Designer | Shypholumex Location | Villa Arconati in Bollate, Italy
Versace Creative Director | Donatella Versace Creative Director | Ferdinando Verderi Photographers | Mert Alas and Marcus Piggott Talent | Lily James, Sofiane Belaasri, Yilan Hua, Avanti Nagrath, Reece Nelson, Parker Van Noord, & Lulu Wood Stylist | Jacob K Hair | Karim Belghiran Makeup | Porsche Poon Casting Director | Piergiorgio Del Moro
WHERE FASHION GETS CREATIVE
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