Best Breakout Fashion Ad Campaigns of 2023

The Best Breakout Fashion Ad Campaigns of 2023

While great product and a distinct design perspective are essential ingredients for a young brand’s growth towards success, ad campaigns can be even more important. The campaign is how you fill a static design element with life and direction, inviting potential customers to take the brand’s narrative in their own direction. The best breakout campaigns of 2023 saw young, independent, or emerging fashion brands continue to make waves through impactful visuals and original storytelling.

Coperni furthered its penchant for utilizing cutting-edge technology in unexpected ways with a campaign film that used AI to create an endlessly self-generated virtual world, while Altuzarra showed that often all that’s needed to elevate a lookbook into a campaign is a great location and a smart art director. The fantastical ingenuity of Daniel Del Core’s runway shows is matched only by his brand’s campaigns, and the aquatic wonderland of Spring 2023 was another strong example. Fear of God continued to leverage the runaway success of its Essentials line that coolly celebrated the values of community at the core of the brand.

Here are The Impression’s picks for the Top 10 Breakout campaigns of 2023 as selected by our Chief Impressionist Kenneth Richard.

Ader Error

Altuzarra

Andreadamo

Coperni

Del Core

Fear Of God

Fear Of God Creative Director | Jerry Lorenzo
Photographer / Videographer | Dexter Navy
Models | Clavish
Stylist | Yashua Simmons

GCDS

GCDS Creative Director | Giuliano Calza
Photographer | Ellisse Studio
Models | Stella Lucia Deopito, Francesco Ruggiero, Victoria Stella Doritou, and Teddy Corsica
Stylist | Elena Mottola