The Best Denim Fashion Ad Campaigns of the Fall 2022 Season as chosen by Kenneth Richard
Denim may be a quintessentially American fabric, but this season’s denim-forward campaigns proved again that the style is truly borderless, and offered an excitingly international cross-section of perspectives on the timeless jeans’ latest incarnations.
Diesel and G-Star both took a “larger-than-life” approach to their campaigns, blowing models up to monumental size that rivaled the buildings of a city skyline. While for Diesel the approach continued themes from its runway show and was picked up by its recent holiday campaign, G-Star’s felt a bit unexpected – as did the casting of Cara Delevigne – so it will be interesting to see what approach the brand will continue to take down the line.
Meanwhile, Juun.J took a more human-scale approach. The straightforward yet dramatic approach to crafting black-and-white studio portraits put an emphasis on the spirit of the collection, which brings Juun.J’s signature design touches of technical details and deconstructed tailoring, with a sophisticated yet subversive spirit, to reimagining denim.
Here are the best Denim Ad Campaigns of the Fall 2022 season as selected by our Chief Impressionist, Kenneth Richard.
Photographer | Alex Nataf Models | Justin Eric Martin and Luna Bijl
Diesel Creative Director | Glenn Martens Agency | Simmonds Ltd. Art Director | Christopher Simmonds Photographer | Johnny Dufort Stylist | Danny Reed
G-Star Creative Director | Aitor Throup Agency | The Family Amesterdam Production Company | Stink London Director | Felix Brady DOP | Pat Aldinger Head of Production | Andrew Levene Executive Producer | Blake Powell Senior Producer | Jacob Swan Hyam Post Production | The Mill VFX supervisor | Tom Luff Executive Producer VFX | Clare Melia Post producers | Nicola Simmons, Kayleigh Dugdale, Saskia Delius Grading | No. 8 London Colourist | Alex Gregory Post production versioning | The Compound – Daniel Falkenhagen Casting Director | Ben Grimes casting Photographer | Lucas Christiansen Talent | Cara Delevingne Hair | Ben Talbott Makeup | Wendy Rowe Edit house | Trim editing Editor | Paul Hardcastle Editors cutdowns/social ads | Jennifer Tividad & Camille Bouwmans Music research & licensing | Cris & Jef Music Music track | Portishead ‘Strangers’ Sound studio | Hielke Praagman Production company | Stink GmbH – Berlin Head of Photography/produce | Jana Marx
Juun.J Creative Director | Jung Wook-jun Photographer | Hong Jang Hyun Models | Taemin Park, HyunJi Shin Hair | Lee Hyun Woo
Versace Jeans Couture
Creative Director | Fred Paginton Photographer | Jules Moskovtchenko Videographer | Paul Herrmann Art Direction | Cara Shurey Models | Heavenly, Isla Bowles, Luke Clod, Maddux Callaway, and Taian Scott Stylist | Allegra V. Beck Hair | Pablo Kuemin Makeup | Thierry Do Nascimento Casting Director | DM Casting
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