Top 10 Digital Fashion programs spring 2024 header with images from Loewe, Etro and Jacquemus

The Best Digital Fashion Programs of Spring 2024

The Best Digital Fashion Programs of the Spring 2024 Season

In today’s marketing landscape, virtually every campaign incorporates some digital aspect; even those primarily designed for print end up permeating the internet and social media platforms. Our Best Digital Programs category spotlights those fashion marketing endeavors that leverage the medium’s potential for innovation and creativity, or that thrive solely within its digital realm. Recent years have marked a significant shift, with digital and out-of-home marketing surpassing traditional methods in impact, execution, and reach within the fashion industry. Despite economic uncertainties leading many fashion houses to play it safe with traditional campaigns, the proliferation of platforms like Instagram reels and TikTok empowered brands to engage audiences in more relevant ways.

It’s not strictly fashion, but all fashion marketers can learn a thing or two from CeraVe’s extended campaign in partnership with Michael Cera, which took a brilliant multi-channel approach that generated far-reaching hype and engagement in the leadup to its Super Bowl finale.

While Seán McGirr’s debut collection for Alexander McQueen was polarizing to say the least, the campaign released to the brand’s Instagram ahead of the show – which exuded a stylishly ominous, earthy energy – was undeniably exciting.

Celebrating his brand’s 40th anniversary, Marc Jacobs announced a slate of exciting collaborations with his creative friends that will release across the year, each with its own launch campaign that brings the two partners’ styles playfully together.

Phoebe Philo continues to make the most of her extremely coveted status and digital-first approach, celebrating the arrival of her second collection with an excellent set of visuals released only on her website and Instagram.

Ssense brilliantly celebrated the arrival of kidswear with a campaign that riffed on spelling bees as it prompted its star tots to spell the notoriously tricky names of certain designers and brands.

Here are The Impression’s picks for the best digital fashion programs of the Spring 2024 season as selected by our editorial team.

“Michael CeraVe” I CeraVe Super Bowl

Agency | Ogilvy
Talent | Michael Cera

Alexander McQueen

Alexander McQueen Creative Director | Seán McGirr
Art Director | Edward Quarmby
Videographer | Tommy Malekoff
Models | Debra Shaw and Frankie Rayder
Stylist | Marie Chaix
Hair | Gary Hill
Manicurist | Ama Quashie

Bottega Veneta

Bottega Veneta Creative Director | Matthieu Blazy
Photographer | Paparazzi
Model | Kendall Jenner and A$AP Rocky


Burberry Creative Director | Daniel Lee


Etro Creative Director | Marco de Vincenzo
Art Director | Silvia Badalotti


Gap Spring 2024 Ad Campaign

Creative Director | Calvin George Leung
Directors | J Lloyd and Charlie Di Placido
1st Assistant Director | Sam Roffey
Director of Photography | Peter Bishop
Steadicam Operator | Gary Kent
Production Designer | Nicola Bell⁠
Creative Agency | Invisible Dynamics
Producers | Invisible Dynamics and Contentus Maximus⁠
BTS Capture | Duncan Wolfe and Ben Soloman ⁠
Stylist | Caroline Newell
Talent | Tyla
Choreographer | Shay Latukolan
Music | “Back On 74” by Jungle

Heaven by Marc Jacobs

Photographer | Zamar Velez (for Solange)
Talent | Grimes, Ice Spice, Hayley Williams and Solange

Jean Paul Gaultier “Scandal” Perfume

Photographers | Thaddé Comar and Gorka Postigo Breedveld

Loewe TikTok


#JonathanBailey attending the opening event of our #LOEWE Crafted World Exhibition at Shanghai.

♬ original sound – LOEWE


#Giselle from @aespa official arrives at the #LOEWE FW24 women’s show.

♬ som original – Rebeca M.


#EmiliaClarke arrives at the #LOEWE FW24 women’s show. 🐉🔥

♬ original sound – LOEWE

Loewe Creative Director | Jonathan Anderson
Talent | Jonathan Bailey, Giselle and Emilia Clarke

Marc Jacobs 40th anniversary

Nike x Jacquemus

Phoebe Philo

Phoebe Philo Creative Director | Phoebe Philo
Photographers | Jules Moskovtchenko, Tyrone Lebon
Models | Sandra Hüller, Bebe Parnell, & Jessica Miller
Hair | Claire Grech
Makeup | Mel Arter
Casting Director | Julia Lange

Ssense Kidswear spelling bee

Director | Thom Bettridge 
Styling | Clare Byrne at Total World 
Text and Narration | Robby Kelly 
Director of Photography | Daniel Vignal at CAA 
Hair and Makeup | Shin Arima / Home Agency
Editing | Chris Campion 
Audio | Mike Bloom at C.A.V.E. 
Casting Direction | Nafisa Kaptownwala / In Search Of 
Model | Brendan Riley 
Production | Jay Chary / C.A.V.E.