Top 10 Fashion Accessories Ad Campaigns of Fall 2020
The Best Fashion Accessories Ad Campaigns of the Fall 2020 Season as chosen by Kenneth Richard
Creating an accessories campaign presents both unique challenges and exciting opportunities. It reverses the typical order of importance for dressing: the supporting role becomes the star. Creatives are tasked with bringing a bag or a pair of shoes to the fore. These pieces are often, however, a label’s best-selling products, and so an excellent accessories campaign is just as important as any other – if not more.
Producing imagery that highlights accessories is often as simple as positioning them smartly within your compositions. Such was the approach for Louis Vuitton and Fendi x Chaos, who both used energetic cinematography to transform straightforward visuals into exciting little journeys, the latter especially using brilliant editing to take the aesthetic to dynamic extremes.
Other houses used a more conceptual or collaborative approach. Gucci used surreal repetition and pattern to explore ideas of influence, identity, and originality. Versace recruited a cheerleading squad to send up their iconic hardware in style. Gentle Monster created a visually immaculate campaign which felt like a response to film presentations of lockdown runway shows.
Here are The Impression’s Top 10 Women’s Fashion Accessories Ad Campaigns of Fall 2020 as selected by Chief Impressionist Kenneth Richard.
Burberry Chief Creative Officer | Riccardo Tisci Photographers/Directors | Inez and Vinoodh Model | Bella Hadid Stylist | Katy England Hair | Christiaan Houtenbos Makeup | Isamaya Ffrench
Photographer | Matthias Vriens Talent | Alton Mason, Anna Dello Russo, Elsa Hosk, Halima Aden, Hend Sabri, Hikari Mori, Myss Keta and Naty Abascal
Fendi x Chaos
Fendi Creative Director | Silvia Venturini Fendi Photographer | Yvan Fabing Model | Yasmin Wijnaldum, Natalia Montero, & Monia Stylist | Chaos: Katie Lyall & Charlotte Stockdale
Gentle Monster Art Director | Min Kim Gentle Monster Digital Director | Sebong Oh Photographer | Thomas Lohr Cinematographer | Hugo Carlier Models | Kennah Lau, Leon Romeike & Sara Eirud Stylist | Manon Del Colle Hair | Ramona Eschbach Makeup | Patrick Glatthaar Post Production |IMGN Studio Casting Director | Svea Greichgauer Clothing | David Koma
Gucci Creative Director | Alessandro Michele Photographer/Director | Max Siedentopf Director of Photography | Jeremy Valender Production | MAI Productions
Gucci Creative Director | Alessandro Michele Agency | Simmonds ltd. Creative Director | Christopher Simmonds Photographer | Angelo Pennetta Models | Melody Lulu Briggs, Delphi McNicol Hair | Cyndia Harvey Makeup | Thomas de Kluyver
Creative Direction | Fabien Mouillard Art Direction | Klervia Gabaud Photographer | Nathaniel Goldberg Models | Lucas El Bali, Bakay Diaby, Sophie Koella, Eliot Moles le Bailly, Lara Mullen, & Mika Schneider Stylist | Elodie David Hair | Stephane Lancien Makeup | Christelle Cocquet Set Designer | Sauvage Herve
Louis Vuitton Artistic Director of Women’s Collections | Nicolas Ghesquière Creative Director/Photographer | Nicolas Ghesquière Talent | Léa Seydoux, Marina Foïs, Noémie Merlant, Mariam de Vinzelle, Akon Changkou, Stacy Martin, Dina Asher-Smith, Lous and the Yakuza, & Sora Cho Stylist | Marie-Amélie Sauvé Location | Quai Voltaire, Paris
Tom Ford Creative Director | Tom Ford Photographer | Adam Katz Sinding Models | Anna Herrera, Elias de Poot, Erik van Gils, Gena Malinin, Gigi Hadid, Hannah Motler, Henry Kitcher, Joel Dent, Malick Bodian, Marjan Jonkman, Mayowa Nicholas, Niks Gerbasevskis, Nina Marker, & Tae Min Park Stylist | Carine Roitfeld Hair | Duffy Makeup | Diane Kendal Location | Los Angeles
Versace Creative Director | Donatella Versace Creative Director | Kevin Tekinel Photographer | Sam Rock Cheerleaders | Paris Cheer Stylist | Charlotte Collet Hair | Benjamin Muller Makeup | Marie Duhart Manicurist | Beatrice Eni Production | Farago Projects
WHERE FASHION GETS CREATIVE
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