Top 10 Fashion Accessories Ad Campaigns of Spring 2021
The Best Fashion Accessories Ad Campaigns of the Spring 2021 Season as chosen by Kenneth Richard
Creating an accessories campaign presents both unique challenges and exciting opportunities. It reverses the typical order of importance for dressing: the supporting role becomes the star. Creatives are tasked with bringing a bag or a pair of shoes to the fore. These pieces are often, however, a label’s best-selling products, and so an excellent accessories campaign is just as important as any other – if not more.
Both Paris found an excellent way to both champion its pieces and explore an exciting new medium for fashion communication. The brand recruited manga artist Peppe to create a surreally fun series of narrative vignettes starring shoes from the spring collection, which both played into and subverted our expectations of manga tropes.
Gentle Monster continued to push the boundaries of fashion marketing with a psychedelic celebration of the circle of life. The campaign film film uses 3D modeling to imagine a fantasy world where humans coexist with chimerical animal hybrids – a dogtopus, a bat-cat, and many more indescribable combinations. These surreal beings float gently through space, where they are encountered by our cast of eccentric bespectacled characters. Although Gentle Monster themselves only produce eyewear, their campaigns always bring it in terms of head-to-toe styling, and the impeccable and eccentric styling of this campaign goes a long way to fill out this fantasy world.
Gucci created a brilliant series of campaigns that imagined a late-night celebrity talk show. While the bags and looks certainly shine, it is the human talents that make the campaign come to life as something truly special. Each vignette relies heavily on a unique blend of personality and persona from its star. The creative team behind this campaign gave the industry a lesson on how fashion campaigns could and should be done. Many brands produce campaigns as if a famous name and face is the only ingredient needed to connect with fans – but Gucci shows that this is just the first step. The celebrities here are famous for a reason, and Gucci has created a format that relies on and reveals the talents and personalities of these beloved icons.
Here are The Impression’s Top 10 Fashion Accessories Ad Campaigns of Spring 2021 as selected by Chief Impressionist Kenneth Richard.
Balmain Creative Director | Olivier Rousteing Agency | Julien Gallico Studio Creative Director Director | Julien Gallico Photographer | Arnaud Lajeunie Model | Amé Amrit Stylist | Alba Melendo Production | Louis2 Paris Casting Director | Giulia Massullo
Both Paris Creative Director | Mats Rombaut and Nicolas Santos Manga Artist | Peppe
Creative Directrion | Gentle Monster Director/Artist Director/Camera | AES+F Producer | Anton Svyatsky On Set Producers | Ekaterina Barer & Ekaterina Zubrilina VFX | Georgy Arzmasov Editor | Sergey Orlov Music | Dmitri Kourliandski Stylist | Minji Kim On Set Stylist | Ekaterina Melnikova Talent | Sergy Arktika, Valentina Yasen, Zoya Ignatyeva, Ivan Petkov, Stella Ndombi, Gabriel Oganyan, Lertulo & Allet Hair & Makeup | Andrey Drykin Manicurist | Natalia Kotiva
Photographer | Rafael Pavarotti Model | Amar Akway Stylist | Jacob K Hair | Soichi Inagaki Makeup | Lucy Bridge Manicurist | Lauren Michelle Pires Casting Director | Maxime Valentini Set Designer | Polly Philp
‘An Accessory Story’
Jacquemus Creative Director | Simon Porte Jacquemus Photographers | Tanya And Zhenya Posternak Models | Shereen Mohammad, Kyota Umeki, and Idris Salaam Makeup | Meredith Menchel
Jimmy Choo X Marine Serre
Jimmy Choo Creative Director | Sandra Choi Marine Serre Creative Director | Marine Serre Film Director | Quentin Jones Model | Catriona Frean Dancer | Anna Engerström Stylist | Sam Ranger Hair | Neil Moodie Makeup | Janeen Witherspoon Nails | Becca Gray Production | RSA Films Movement Director | Sophie Apollonia Sound Design | Peter Duffy Casting Director | iDAL
Loewe Creative Director | Jonathan Anderson Photographer | Gray Sorrenti Location | Mérida and Campeche, Mexico
Louis Vuitton Women’s Creative Director | Nicolas Ghesquière Photographer | Nicolas Ghesquière Talent | Chloé Bailey, Halle Bailey, Jennifer Connelly, Cody Fern, Laura Harrier, Carolyn Murphy, Naomi Osaka, Angelica Ross, Jaden Smith, Emma Stone, Sophie Turner, and Liu Yifei
Versace Creative Director | Donatella Versace Creative Director | Ferdinando Verderi Photographer | Mert Alas & Marcus Piggott Talent | Hailey Bieber, Kendall Jenner, Precious Lee, Mona Tougaard, Mica Argañaraz, Raphael Balzer, & Simone Bricchi Stylist | Jacob K Hair | Paul Hanlon Makeup | Lucia Pieroni Casting Director | PM Casting – Piergiorgio Del Moro & Samuel Ellis Scheinman
WHERE FASHION GETS CREATIVE
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