The Best Fashion Ad Campaigns Films/Videos of the Fall 2020 Season as chosen by Kenneth Richard
Many of our Top 10 lists end up consisting of campaigns that share easily identifiable similarities, whether they have related conceptual themes or are responding to certain trends of the season. Our selection of favorite films this fall, however, feels especially eclectic – yet one thing that unites them all is excellent direction.
Fabien Baron continued to impress us with a pair of films for Zara, for their men’s and women’s collections. He married smart and original conceptual work with visuals that pushed the boundaries for cinematic storytelling in fashion marketing.
Versace and Gucci both created films that exhibited a strong awareness of how to leverage the brand’s image. Versace created a well-deserved sequel to a classic campaign from their archives, and Gucci recruited iconically unique talents for a colorful celebration of personality.
Marine Serre dazzled us again with brilliant use of digital animation to raise crucial concerns about humanity’s future. Lanvin was part of our favorite collaboration this year: the first-of-its-kind team-up between the Parisian maison and ballroom’s House of Xclusive Lanvin delivered a gorgeous and musical celebration of self-expression and queer culture. These two films in particular opened our eyes even more to the transformative possibilities of film within the industry.
Here are The Impression’s Top 10 Fashion Ad Campaign Films of Fall 2020 as selected by Chief Impressionist Kenneth Richard.
Balenciaga Creative Director | Demna Gvasalia Balenciaga Visual Director | Guillaume Harrison Director & Writer | Maurus Vom Scheidt Dop | Jakob Ihre Gaffer | Philipp Gerhardt Art Director | Yesim Zolan Stylist | Grace Atkinson Hair | Holli Smith Makeup | Inge Grognard Casting | Eva Vollmar Production Company | Cobblestone 1St Ad | Steven Williams Editor | Alexander Jurkat Music | Tom Hodge @ Leland Grading | George Kyriacou @ Black Kite Production Manager | Oliver Krasemann Producer | Thomas Lohann Executive Producer | Juri Wiesner
Boss Chief Brand Officer | Ingo Wilts Agency | Baron & Baron Creative Director | Fabien Baron Director | Fabien Baron Photographer | David Sims Models | Achenrin Madit, Malick Bodian, Benno Bulang, Sora Choi, Romaine Dixon, Meng Yuqi, Leon Dame, Veronika Kunz, Bente Oort, & Maartje Verhoef Stylist | Ludivine Poiblanc Hair |Paul Hanlon Makeup | Lucia Pieroni Casting Director | Piergiorgio Del Moro
Creative Director | Cedric Murac Photographers | Adraint Khadafhi Bereal, Texas Isaiah, Miranda Barnes, Elliot Ross, Shan Wallace, Brian Adams, & Rose Marie Cromwell Models | Destiny Batista, Ting, Quannah Chasinghorse & Chris Acio Casting Director | Shay Nielsen
Dior Women’s Artistic Director | Maria Grazia Chiuri Agency | Baron & Baron Director | Fabien Baron Choreographer | Sharon Eyal Composer | Paolo Buonvino Performed By | Orchestra Roma Sinfonietta Special Guest | Darren Devaney Dancers | Serena Pellegrino, Lucia Scarabino, Laura Boccadamo, Mihaela Coluccia, Fabrizio Nigro, Stefano Campagana, Marco Martano, Francesco Porceluzzi, and Luigi Campa Models | Selena Forrest, Sora Choi, Maty Fall Diba, and Chai Maximus Stylist | Elin Svhan Hair | Guido Make-Up Peter Philips Set-Design | Jean-Hugues De Chatillon Editor | Graham Patterson At Modern Post Colorist | Tim Masick At Company 3
Gucci Creative Director | Alessandro Michele Art Director | Christopher Simmonds Photographer/Director | Harmony Korine Talent | A$AP Rocky; Iggy Pop; Tyler, The Creator Hair | Paul Hanlon Makeup | Thomas De Kluyver Video Music | “Supernature” Performed by Cerrone, Written By: Marc Cerrone, Lili Marlene Premilovich, Alain Wisniak, Published By: Kobalt Songs Music Publishing, Because Editions /Concord Music, Publishing Courtesy of Malligator Préférence under license from Because Music
Lanvin Creative Director | Bruno Sialelli Director | Mayan Toledano Assistant Director | Kemar Jewel Writers | Jermaine Ellis, Kemar Jewel and Demotus Fanta Executive Producters | Barlow & Sons Producers | Stephanie Williams, Jermaine C. Ellis and Jonovia Chase Director of Photography | Mika Altskan Production Designer | Matt Jackson Editor | Graham Patterson / Modern Post Talent | Indya Moore, Aria Whitehead, Barbie Idol, Dashaun Wesley, Erykah-Nicole Lanvin, Eyricka King Lanvin, J’Lin Lanvin, Meechie Lanvin, Christian Bordeaux Lanvin, Chris Lanvin, Demotus Fonta, Ricky Love Lanvin, Martez D.R. Smith, Keona Lewis Lanvin, Bee Lanvin, Jonovia Lanvin, Corey Green Lanvin, Lil’ Man Lanvin, Tim Tobias, Devin “Pretty” Gabriel, Makaylah Lanvin, Isaiah WIlder, Stephanie “Packrat” Whitfield, and Carlos Lanvin Fashion Direction | Louis Mairone Stylists | Mitya Styles and Christian Bordeaux Lanvin Fashion Assistant | Maggie Martens Tailor | Katie Martin Lead Hair Design | Dee Trannybear and Gregory Bazemore Hair Assistants | Derrick Kollock and Donald Rogers Lead Makeup Design | Deja Smith Makeup Artists | Lasonya Gunter, Chris Milone, and Judy Chung Music | “Midnight Sky” by Miley Cyrus
Louis Vuitton Men’s
Louis Vuitton Men’s Artistic Director | Virgil Abloh Photographer/Director | Tim Walker Talent | Michael Ward, Ottawa Kwami Stylist | Christine Centenera Hair | Cyndia Harvey Makeup | Lucy Bridge Set Designer | Shona Heath
Marine Serre Creative Director | Marine Serre Artistic Director | Marine Serre Director | Filature Agency | Filature Agency Models | Amalia Vairelli, Hyeseon Jeong, Juliet Merie, Melchior Massin, Emma van Peteghem Casting | William Lhoest Hair | Quentin Lafforgue Makeup | Lisa Michalik Nails | Anais Cordevant Music | Collapsing Market Styling Assistant | Laura Charon
Creative Director | Ryuta Kimura Producers | Takuji Okamoto & Kouya Tamesue Director | Koichi Tokuhira Director of Photography | Shoji Uchida Lighting Director | Akifumi Yonei Production Designer | Ikuko Kobayashi Production Manager | Tomoki Koshibe Assistant Director | Jeffrey Stockwell Assistant Cameraman | Yuji Okabe Steadicam Operator | Yoshinobu Nagamori DIT | Kouichi Yuri Chief Lighting Assistant | Yoshihiko Kikuchi Balloon | Yoshihiro Nagasawa Location Manager | Masumi Sato Offline Editor | Keisuke Takahashi Online Editor | Yoshimitsu Wakatabi Colorist | Brandon Cavez Mixer | Kenta Mikami Music Producer | Shohei Hoshino Composer | Shingo Suzuki Drums | Mabanua Location | Warehouse TERRADA
Versace Creative Director | Donatella Versace Agency | Ben Kelway Studio Ltd Creative Director | Ben Kelway Photographer/Director | Robi Rodriguez Director of Photography | Harry Wheeler Models | Georgina Grenville, Sofia Steinberg, Cynthia Arrebola, Anita Pozzo, Islam Dulatov, Ismael Savane Accomplice 1 & 2 | Audrey Versace, Django Versace Stylist | Jacob K Versace Stylist | Allegra Versace Beck Hair | Alessandro Squarza Makeup | Neil Young Casting Director | Piergiorgio Del Moro Production | Lumen Set Designer | Andrea Cellerino Location | Villa Balbiano, Lake Como, Italy campaignfilmed before outbreak of Covid-19
Agency |Baron & Baron Creative Director/Film Director | Fabien Baron Photographer | Craig McDean Cinematography | Benoit Delhomme Model | Henry Kitcher, Jonas Glöer, Jun Young Hwang, Ty Ogunkoya, & Lucas El Bali Stylist | Karl Templer Hair | Eugene Souleiman Makeup | Diane Kendal Production | North Six Casting Director | Ashley Brokaw
Agency |Baron & Baron Creative Director/Film Director | Fabien Baron Photographer | Steven Meisel Cinematography | Philippe Le Sourd Model | Rianne Van Rompaey, Mona Tougaard, Sacha Quenby, & Mika Schneider Stylist | Karl Templer Hair | Guido Palau Makeup | Diane Kendal Production | North Six Casting Director | Ashley Brokaw
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