Top 10 Fashion Ad Campaign Films of Fall 2020

The Best Fashion Ad Campaigns Films/Videos of the Fall 2020 Season as chosen by Kenneth Richard

Many of our Top 10 lists end up consisting of campaigns that share easily identifiable similarities, whether they have related conceptual themes or are responding to certain trends of the season. Our selection of favorite films this fall, however, feels especially eclectic – yet one thing that unites them all is excellent direction.

Fabien Baron continued to impress us with a pair of films for Zara, for their men’s and women’s collections. He married smart and original conceptual work with visuals that pushed the boundaries for cinematic storytelling in fashion marketing.

Versace and Gucci both created films that exhibited a strong awareness of how to leverage the brand’s image. Versace created a well-deserved sequel to a classic campaign from their archives, and Gucci recruited iconically unique talents for a colorful celebration of personality.

Marine Serre dazzled us again with brilliant use of digital animation to raise crucial concerns about humanity’s future. Lanvin was part of our favorite collaboration this year: the first-of-its-kind team-up between the Parisian maison and ballroom’s House of Xclusive Lanvin delivered a gorgeous and musical celebration of self-expression and queer culture. These two films in particular opened our eyes even more to the transformative possibilities of film within the industry.

Here are The Impression’s Top 10 Fashion Ad Campaign Films of Fall 2020 as selected by Chief Impressionist Kenneth Richard.


Balenciaga Creative Director | Demna Gvasalia
Balenciaga Visual Director | Guillaume Harrison
Director & Writer | Maurus Vom Scheidt
Dop | Jakob Ihre
Gaffer | Philipp Gerhardt
Art Director | Yesim Zolan
Stylist | Grace Atkinson
Hair | Holli Smith
Makeup | Inge Grognard
Casting | Eva Vollmar
Production Company | Cobblestone
1St Ad | Steven Williams
Editor | Alexander Jurkat
Music | Tom Hodge @ Leland
Grading | George Kyriacou @ Black Kite
Production Manager | Oliver Krasemann
Producer | Thomas Lohann
Executive Producer | Juri Wiesner


Boss Chief Brand Officer | Ingo Wilts
Agency | Baron & Baron
Creative Director | Fabien Baron
Director | Fabien Baron 
Photographer | David Sims 
Models | Achenrin Madit, Malick Bodian, Benno Bulang, Sora Choi, Romaine Dixon, Meng Yuqi, Leon Dame, Veronika Kunz, Bente Oort, & Maartje Verhoef
Stylist | Ludivine Poiblanc 
Hair |Paul Hanlon 
Makeup | Lucia Pieroni 
Casting Director | Piergiorgio Del Moro

CK One

Creative Director | Cedric Murac
Photographers | Adraint Khadafhi Bereal, Texas Isaiah, Miranda Barnes, Elliot Ross, Shan Wallace, Brian Adams, & Rose Marie Cromwell
Models | Destiny Batista, Ting, Quannah Chasinghorse & Chris Acio
Casting Director | Shay Nielsen


Dior Women’s Artistic Director | Maria Grazia Chiuri
Agency | Baron & Baron
Director | Fabien Baron 
Choreographer | Sharon Eyal 
Composer | Paolo Buonvino 
Performed By | Orchestra Roma Sinfonietta 
Special Guest | Darren Devaney 
Dancers | Serena Pellegrino, Lucia Scarabino, Laura Boccadamo, Mihaela Coluccia, Fabrizio Nigro, Stefano Campagana, Marco Martano, Francesco Porceluzzi, and Luigi Campa 
Models | Selena Forrest, Sora Choi, Maty Fall Diba, and Chai Maximus 
Stylist | Elin Svhan 
Hair | Guido 
Make-Up Peter Philips 
Set-Design | Jean-Hugues De Chatillon 
Editor | Graham Patterson At Modern Post 
Colorist | Tim Masick At Company 3


Gucci Creative Director | Alessandro Michele
Art Director | Christopher Simmonds
Photographer/Director | Harmony Korine
Talent | A$AP Rocky; Iggy Pop; Tyler, The Creator
Hair | Paul Hanlon
Makeup | Thomas De Kluyver
Video Music | “Supernature” Performed by Cerrone, Written By: Marc Cerrone, Lili Marlene Premilovich, Alain Wisniak, Published By: Kobalt Songs Music Publishing, Because Editions /Concord Music, Publishing Courtesy of Malligator Préférence under license from Because Music


Lanvin Creative Director | Bruno Sialelli
Director | Mayan Toledano
Assistant Director | Kemar Jewel
Writers | Jermaine Ellis, Kemar Jewel and Demotus Fanta
Executive Producters | Barlow & Sons
Producers | Stephanie Williams, Jermaine C. Ellis and Jonovia Chase
Director of Photography | Mika Altskan
Production Designer | Matt Jackson
Editor | Graham Patterson / Modern Post
Talent | Indya Moore, Aria Whitehead, Barbie Idol, Dashaun Wesley, Erykah-Nicole Lanvin, Eyricka King Lanvin, J’Lin Lanvin, Meechie Lanvin, Christian Bordeaux Lanvin, Chris Lanvin, Demotus Fonta, Ricky Love Lanvin, Martez D.R. Smith, Keona Lewis Lanvin, Bee Lanvin, Jonovia Lanvin, Corey Green Lanvin, Lil’ Man Lanvin, Tim Tobias, Devin “Pretty” Gabriel, Makaylah Lanvin, Isaiah WIlder, Stephanie “Packrat” Whitfield, and Carlos Lanvin 
Fashion Direction | Louis Mairone  
Stylists | Mitya Styles and Christian Bordeaux Lanvin
Fashion Assistant | Maggie Martens
Tailor | Katie Martin
Lead Hair Design | Dee Trannybear and Gregory Bazemore
Hair Assistants | Derrick Kollock and Donald Rogers
Lead Makeup Design | Deja Smith
Makeup Artists | Lasonya Gunter, Chris Milone, and Judy Chung
Music | “Midnight Sky” by Miley Cyrus

Louis Vuitton Men’s

Louis Vuitton Men’s Artistic Director | Virgil Abloh
Photographer/Director | Tim Walker
Talent | Michael Ward, Ottawa Kwami
Stylist | Christine Centenera
Hair | Cyndia Harvey
Makeup | Lucy Bridge
Set Designer | Shona Heath

Marine Serre

Marine Serre Creative Director | Marine Serre
Artistic Director | Marine Serre
Director | Filature
Agency | Filature Agency
Models | Amalia Vairelli, Hyeseon Jeong, Juliet Merie, Melchior Massin, Emma van Peteghem
Casting | William Lhoest
Hair | Quentin Lafforgue
Makeup | Lisa Michalik
Nails | Anais Cordevant
Music | Collapsing Market
Styling Assistant | Laura Charon


Creative Director | Ryuta Kimura
Producers | Takuji Okamoto & Kouya Tamesue
Director | Koichi Tokuhira
Director of Photography | Shoji Uchida
Lighting Director | Akifumi Yonei
Production Designer | Ikuko Kobayashi
Production Manager | Tomoki Koshibe
Assistant Director | Jeffrey Stockwell
Assistant Cameraman | Yuji Okabe
Steadicam Operator | Yoshinobu Nagamori
DIT | Kouichi Yuri
Chief Lighting Assistant | Yoshihiko Kikuchi
Balloon | Yoshihiro Nagasawa
Location Manager | Masumi Sato
Offline Editor | Keisuke Takahashi
Online Editor | Yoshimitsu Wakatabi
Colorist | Brandon Cavez
Mixer | Kenta Mikami
Music Producer | Shohei Hoshino
Composer | Shingo Suzuki
Drums | Mabanua
Location | Warehouse TERRADA


Versace Creative Director | Donatella Versace
Agency | Ben Kelway Studio Ltd
Creative Director | Ben Kelway
Photographer/Director | Robi Rodriguez
Director of Photography | Harry Wheeler
Models | Georgina Grenville, Sofia Steinberg, Cynthia Arrebola, Anita Pozzo, Islam Dulatov, Ismael Savane
Accomplice 1 & 2 | Audrey Versace, Django Versace
Stylist | Jacob K
Versace Stylist | Allegra Versace Beck
Hair | Alessandro Squarza
Makeup | Neil Young
Casting Director | Piergiorgio Del Moro
Production | Lumen
Set Designer | Andrea Cellerino
Location | Villa Balbiano, Lake Como, Italy
campaign filmed before outbreak of Covid-19

Zara Men’s

Agency |Baron & Baron
Creative Director/Film Director | Fabien Baron
Photographer | Craig McDean
Cinematography | Benoit Delhomme
Model | Henry Kitcher, Jonas Glöer, Jun Young Hwang, Ty Ogunkoya, & Lucas El Bali
Stylist | Karl Templer
Hair | Eugene Souleiman
Makeup | Diane Kendal
Production | North Six
Casting Director | Ashley Brokaw

Zara Women’s

Agency |Baron & Baron
Creative Director/Film Director | Fabien Baron
Photographer | Steven Meisel
Cinematography | Philippe Le Sourd
Model | Rianne Van Rompaey, Mona Tougaard, Sacha Quenby, & Mika Schneider
Stylist | Karl Templer
Hair | Guido Palau
Makeup | Diane Kendal
Production | North Six
Casting Director | Ashley Brokaw