Best Fashion Ad Campaign Films of Fall 2020

The Best Fashion Ad Campaigns Films/Videos of the Fall 2020 Season as chosen by Kenneth Richard

Many of our Top 10 lists end up consisting of campaigns that share easily identifiable similarities, whether they have related conceptual themes or are responding to certain trends of the season. Our selection of favorite films this fall, however, feels especially eclectic – yet one thing that unites them all is excellent direction.

Fabien Baron continued to impress us with a pair of films for Zara, for their men’s and women’s collections. He married smart and original conceptual work with visuals that pushed the boundaries for cinematic storytelling in fashion marketing.

Versace and Gucci both created films that exhibited a strong awareness of how to leverage the brand’s image. Versace created a well-deserved sequel to a classic campaign from their archives, and Gucci recruited iconically unique talents for a colorful celebration of personality.

Marine Serre dazzled us again with brilliant use of digital animation to raise crucial concerns about humanity’s future. Lanvin was part of our favorite collaboration this year: the first-of-its-kind team-up between the Parisian maison and ballroom’s House of Xclusive Lanvin delivered a gorgeous and musical celebration of self-expression and queer culture. These two films in particular opened our eyes even more to the transformative possibilities of film within the industry.

Here are The Impression’s Top 10 Fashion Ad Campaign Films of Fall 2020 as selected by Chief Impressionist Kenneth Richard.

Balenciaga

Boss

CK One

Creative Director | Cedric Murac
Photographers | Adraint Khadafhi Bereal, Texas Isaiah, Miranda Barnes, Elliot Ross, Shan Wallace, Brian Adams, & Rose Marie Cromwell
Models | Destiny Batista, Ting, Quannah Chasinghorse & Chris Acio
Casting Director | Shay Nielsen

Dior

Gucci

Gucci Creative Director | Alessandro Michele
Art Director | Christopher Simmonds
Photographer/Director | Harmony Korine
Talent | A$AP Rocky; Iggy Pop; Tyler, The Creator
Hair | Paul Hanlon
Makeup | Thomas De Kluyver
Video Music | “Supernature” Performed by Cerrone, Written By: Marc Cerrone, Lili Marlene Premilovich, Alain Wisniak, Published By: Kobalt Songs Music Publishing, Because Editions /Concord Music, Publishing Courtesy of Malligator Préférence under license from Because Music

Lanvin

Lanvin Creative Director | Bruno Sialelli
Director | Mayan Toledano
Assistant Director | Kemar Jewel
Writers | Jermaine Ellis, Kemar Jewel and Demotus Fanta
Executive Producters | Barlow & Sons
Producers | Stephanie Williams, Jermaine C. Ellis and Jonovia Chase
Director of Photography | Mika Altskan
Production Designer | Matt Jackson
Editor | Graham Patterson / Modern Post
Talent | Indya Moore, Aria Whitehead, Barbie Idol, Dashaun Wesley, Erykah-Nicole Lanvin, Eyricka King Lanvin, J’Lin Lanvin, Meechie Lanvin, Christian Bordeaux Lanvin, Chris Lanvin, Demotus Fonta, Ricky Love Lanvin, Martez D.R. Smith, Keona Lewis Lanvin, Bee Lanvin, Jonovia Lanvin, Corey Green Lanvin, Lil’ Man Lanvin, Tim Tobias, Devin “Pretty” Gabriel, Makaylah Lanvin, Isaiah WIlder, Stephanie “Packrat” Whitfield, and Carlos Lanvin
Fashion Direction | Louis Mairone
Stylists | Mitya Styles and Christian Bordeaux Lanvin
Fashion Assistant | Maggie Martens
Tailor | Katie Martin
Lead Hair Design | Dee Trannybear and Gregory Bazemore
Hair Assistants | Derrick Kollock and Donald Rogers
Lead Makeup Design | Deja Smith
Makeup Artists | Lasonya Gunter, Chris Milone, and Judy Chung
Music | “Midnight Sky” by Miley Cyrus