The Best Fashion Ad Campaign Films of the Spring 2021 Season as chosen by Kenneth Richard
Tying our list of Top 10 fashion films together this season is a keen sensibility for the power of the medium of film in communicating the image and identity of a brand. Both visually and conceptually, these films do excellent work to create strong narratives that pull us deeper into the world behind a designer’s creative vision.
Saint Laurent and Miu Miu both handed the creative reins over to talented independent filmmakers, and received excellent results. For Saint Laurent, Gaspar Noé created a psychedelic horror short film that was a masterpiece of style and tone. Isabel Sandoval matched visual excellence with a moving story of love and perseverance that turned a dark chapter of history into an opportunity for contemporary beauty.
Coperni, Jacquemus, and rag & bone all shared tremendously energetic campaigns that relied on talented cinematographers to open our eyes to new possibilities of angle and motion.
As always, Gucci created work that was an exquisitely crafted vision of Alessandro Michele’s alternate-world vintage. While the imagery does play into mythologized aspects of American culture like the hippie movement, Hollywood cinema, and California car culture, there is always a sense of fantasy to it that feels distinctly Gucci. Part of Michele’s genius is to liberate these elements of the past and fill them with his forward-thinking ideals of community, love, and freedom: this is history as we would have wanted it to be, which in turn makes us consider how to create a more beautiful present and future.
Here are The Impression’s Top 10 Fashion Ad Campaign Films of Spring 2021 as selected by Chief Impressionist Kenneth Richard.
Burberry Chief Creative Officer | Riccardo Tisci Photographer | Juergen Teller Models | He Cong, Tyler Forbes, Khali Ghani, Kayako Higuchi, Tashi Kwaiye, Reece Nelson, Yiorgos Paraskevas, Aylah Peterson, Claus Royo, Liv Walter, and Anok Yai Stylist | Katy England Makeup | Isamaya Ffrench Hair | Gary Gill
Agency | Maybe Creative Directors | Charles Levai and Kevin Tekinel Director | WeAreFromLA Models | Anania Orgeas, Braien Vaiksaar, Kennah Lau, Lola Nicon, Malika Louback, and Mika Schneider Stylist | Helena Tejedor Hair | Paolo Soffiatti Makeup | Aurore Gibrien Casting Director | Samuel Ellis Scheinman Music | Clara Deshayes XR Studio | Pure View XR Studio Creative Content | Blue Node Paris and Pierre-Guy di Costanzo Production | Floriana Castagna for Iconocl \ St Image Photo Director | Potier Arnaud Editing by | Miloš Bogojević Set Design | Chloe Barriere
Gucci Creative Director | Alessandro Michele Creative Director | Christopher Simmonds Photographer/Director | Glen Luchford Models | Sethu Ncise, Wonhee Lee, Dien Kim, Nathaniel Dam, Bonnie Panasenko, Cassidy Putnam, Nyla Edwards, & Joland Novaj Hair | Paul Hanlon Makeup | Thomas de Kluyver Location | Los Angeles Music | ‘Lovin’ You’ by Minnie Riperton Written by Minnie Riperton, Richard Rudolph Production | GE Projects
Film Director | Albert Moya Art Direction | Kevin Tekinel and Charles Levai for Maybe Talent | Ruben Moreira, Ylang, Rio and Chantal Cinematographer | Maximilian Pittner Set Design | Sati Leonne Faulks Editor | Markus Soria Sound Editor | Moritz Staub for Staub Audio Hair | Karim Belghiran Makeup | Aurore Gibrien Colorist | Tim Smith Production | Anaïs Julia Ngbanzo and Emmanuelle Atlan for Farago Projects Wavy Logo | Alvaro Posadas
Longchamp Creative Director | Sophie Delafontaine Agency | Fred & Farid Director | Lope Serrano Production | Collectif Canada Talent | Amber Anderson, Mathilde Ollivier, Pauline Hoarau, Estelle Chen & Bartholomew Boutellis Location | Paris Music | ‘Il est cinq heures, Paris s’éveille,’ by Jacques Dutronc, interpreted by Clara Luciani
Miu Miu Creative Director | Miuccia Prada Director, Writer & Editor | Isabel Sandoval Talent | Isabel Sandoval & Matthew Fifer Executive Producer | Max Brun Producers | Tani Cohn, Robert K. Rock Director of Photography | Michael Merriman Location | Los Angeles
* Miu Miu Women’s Tales, launched in 2011, comprise a series of short films by women directors and artists.Aside from the stipulation that the films use Miu Miu clothing the all female directors are given carte blanche to create their films and they are not ads.
rag & bone
rag & bone Founder and Chief Brand Officer | Marcus Wainwright Director | Austin Peters Choreographers | Lil’ Buck and Ai Shimatsu Dancers | Lil’ Buck and Ai Shimatsu Location | NYC