Best Fashion Ad Campaigns of Spring 2023

The Best Fashion Ad Campaigns of the Spring 2023 Season

Looking at the ad campaigns of the Spring 2023 season presents, in a way, a tale of two fashion industries. On the one hand, we have the fast-paced, densely saturated digital releases from the likes of Diesel and Burberry that reflect social media’s disruption of the fashion calendar. On the other hand, we’re seeing brands like Prada and Jil Sander continue to invest in producing at a slower pace the kind of artisanal campaign that looks stunning on a magazine page or billboard – an approach that perhaps could be said to reflect the concurrent Fall 2023 runway season’s return to a more quiet, considered, lasting luxury.

Neither approach is “better” than the other; as always, it’s about recognizing what your brand has to say and the best way to say it to those you want to have listen. The best campaigns of the season rose to the challenge and were as themselves as possible.

Bottega Veneta continued its practice led by Matthieu Blazy of collaborating with a range of photographers who brought distinct and intimate perspectives to capturing the designer’s considered craft in locations around the world – but still not on social media.

Released over several smaller chapters, Burberry‘s first campaign under the creative direction of Daniel Lee and created in collaboration with photographer Tyrone Lebon set a strong new visual course for the brand that leaned into London’s new creative generation. With a someone opposite mindset to Bottega’s, it also reflected the ways in which social media marketing has disrupted the traditional fashion communications calendar, opting for an approach of bite-sized yet frequent releases instead of a few major ones.

Making our main best campaigns list for the first time, Wales Bonner delivered a beautifully colored and composed campaign that was the perfect avenue for photographer Malick Bodian‘s mastery of street photography as a distinct art form.

Here are The Impression’s picks for the best ad campaigns of Spring 2023 as chosen by our editorial team.

Bottega Veneta

Burberry

Diesel

Jil Sander

Prada

Prada Creative Directors | Miuccia Prada & Raf Simons
Creative Director | Ferdinando Verderi
Photographer | David Sims
Models | Vincent Cassel, Jaehyun Jeong, Louis Partridge, Hunter Schafer, Letitia Wright, Guinevere van Seenus, and Rachel Williams