Best Fashion Denim Ad Campaigns of Fall 2021

The Best Fashion Denim Ad Campaigns of the Fall 2021 season as chosen by Kenneth Richard

Though denim is forever, fashion seasons come and go. It can be difficult to find new ways to make a jeans-focused ad campaign feel impactful and relevant each season when, despite always staying relevant, jeans never really change – perhaps their perennial relevance is due to this unchanging nature. At the risk of sounding too American, they are, after all, the perfect pants.

Creative directors thus have an interesting challenge in how to market jeans, balancing something that feels fresh and exciting while respecting that it is denim’s timelessness that makes it what it is. Fall 2021 saw brands rise to this task with quite a range of results.

Lee and especially Gap shared campaigns that tapped into their statuses as iconic American heritage brands, celebrating the rock-and-roll spirit of individuals and trailblazers while positively guiding the culture forward.

Versace Jeans Couture broke out of their regularly straightforward mold and shared a psychedelic and colorful campaign film that imagined aliens coming to Earth in search of dance parties and awesome style.

Re/Done had one of our favorite films for the season. The brand translated their unique design approach of upcycling deadstock Levi’s into the perfect pair of designer jeans with a film that told their own story in a similarly fun, stitched-together format.

Diesel leads the list with a surreal campaign that brilliantly parodied hyper-consumerism, brand loyalty, and the illusion of choice.

Here are The Impression’s Top Denim Campaigns of Fall 2021 as selected by our Chief Impressionist, Kenneth Richard.