Best Fashion Denim Ad Campaigns of Spring 2022

The Best Fashion Denim Ad Campaigns of Spring 2022 Season as chosen by Kenneth Richard

Denim is timeless, and while fashion and marketing trends come and go, the relevance and covetable status of the perfect pair of jeans remains omnipresent. The creative teams behind denim campaigns thus have something of a challenge to present new concepts and ideas around the timeless style. The best denim campaigns embrace this sense of the classic and traditional while finding new meaning and opportunities for connection in it.

Diesel made a smart move to embrace both sustainability and timeless relevance with the launch of the Diesel Library, an ever-present collection of denim staples meant to be incorporated into any wardrobe season after season. The launch was celebrated with a surreally collaged campaign that imagined worlds occupied by endless variations of single personalities.

Calvin Klein tapped a number of stars from the Gen-Z spotlight, like Dominic Fike of Euphoria and Jennie of Blackpink to bring its classically simple jeans-and-tee-shirt Americana aesthetic to life.

Dreamy and poetic, the campaign from Versace Jeans Couture combined nostalgia for the past and optimism for the future in a nostalgic ode to the emotional journey of youth.

Here are the Best Denim Ad Campaigns of Spring 2022 as selected by our Chief Impressionist, Kenneth Richard.

Calvin Klein

Photography | Glen Luchford
Videography | Melina Matsoukas
Talent | Arlo Parks, Burna Boy, Deb Never, Dominic Fike, JENNIE, Solange Knowles, and Vince Staples


Photographer | Alexandra Nataf
Models | Rocky Harwood and Andreea Diaconu
Stylist | Jasmine Hassett
Hair | Diego Da Silva
Makeup | Pati Dubroff


Creative Director | Karin Gustafsson
Photographer | Tim Elkaïm
Models | Christy Turlington, Rianne Van Rompaey, Chu Wong, Awar Odhiang, Keisuke Asano, Liam Kelly
Stylist | Clare Richardson
Hair | Shon
Makeup | Celine Martin
Casting Director | Anita Bitton

Diesel ‘Library’

Diesel Creative Director | Glen Martens
Creative Director | Christopher Simmonds
Photographer/Director | Frank Lebon
Models | Aron Piper, Toni Braxton, Diezel Braxton, Denim Braxton, Lauren Tsai, Ella Snyder & Renzo Rosso
Stylist | Ursina Gysi
Digital Content Director | Rosie Marks
Production Designer | Jabez Bartlett


Dsquared2 Creative Directors | Dan & Dean Caten
Creative Director | Giovanni Bianco
Photographer | Alasdair McLellan
Models | Alyda Grace, Aylah Peterson, Chloe Oh, Emily Miller, Fabio Silva, Maty Fall, Miriam Sanchez, and Rubuen Bilan-Carroll 
Stylist | Vanessa Reid 
Hair | Cyndia Harvey
Makeup | Lynsey Alexander
Casting Director | Piergiorgio Del Moro

G-Star Raw

Creative Agency | The Family Amsterdam
Director | Paul Geusebroek
Choreographer | Jack Evans 
Talent | Kamira Samuel, Lee Howard
Production Company | HALAL Amsterdam
Cinematographer | Menno Mans
Executive Producer | Job Sanders
Producer | Julia Llamas
Agency Producer | Vanessa Janssen
Line Production Company | Shelter Film
Post Production | Ambassadors
Grading | Crabsalad/Laurens Orij
Offline Edit | Brian Ent 
Photographer | Mylan Rosendaal
Music Company | Sizzer
Music Supervisor | Rachel Tauwnaar
Audiomix | Sauvage Sound


Agency | Team Laird
Creative Director | Trey Laird
Photographer | Mikael Jansson
Models | Adut Akech, Big Matthew, Maddie Ziegler & SAINt JHN
Hair | Shay Ashual
Makeup | Mark Carrasquillo

Versace Jeans Couture

Photographer | Osma Harvilahti
Film Director | Vincent Catel
Models | Brian Alar, Imán Kaumann Madelaire, Lazar and Yuki van Gog
Stylist | Allegra V. Beck
Music | Starfall by Salem
Casting | dm casting