The Best Fashion Denim Ad Campaigns of Spring 2022 Season as chosen by Kenneth Richard
Denim is timeless, and while fashion and marketing trends come and go, the relevance and covetable status of the perfect pair of jeans remains omnipresent. The creative teams behind denim campaigns thus have something of a challenge to present new concepts and ideas around the timeless style. The best denim campaigns embrace this sense of the classic and traditional while finding new meaning and opportunities for connection in it.
Diesel made a smart move to embrace both sustainability and timeless relevance with the launch of the Diesel Library, an ever-present collection of denim staples meant to be incorporated into any wardrobe season after season. The launch was celebrated with a surreally collaged campaign that imagined worlds occupied by endless variations of single personalities.
Calvin Klein tapped a number of stars from the Gen-Z spotlight, like Dominic Fike of Euphoria and Jennie of Blackpink to bring its classically simple jeans-and-tee-shirt Americana aesthetic to life.
Dreamy and poetic, the campaign from Versace Jeans Couture combined nostalgia for the past and optimism for the future in a nostalgic ode to the emotional journey of youth.
Here are the Best Denim Ad Campaigns of Spring 2022 as selected by our Chief Impressionist, Kenneth Richard.
Photography | Glen Luchford Videography | Melina Matsoukas Talent | Arlo Parks, Burna Boy, Deb Never, Dominic Fike, JENNIE, Solange Knowles, and Vince Staples
Photographer | Alexandra Nataf Models | Rocky Harwood and Andreea Diaconu Stylist | Jasmine Hassett Hair | Diego Da Silva Makeup | Pati Dubroff
Creative Director | Karin Gustafsson Photographer | Tim Elkaïm Models | Christy Turlington, Rianne Van Rompaey, Chu Wong, Awar Odhiang, Keisuke Asano, Liam Kelly Stylist | Clare Richardson Hair | Shon Makeup | Celine Martin Casting Director | Anita Bitton
Diesel Creative Director | Glen Martens Creative Director | Christopher Simmonds Photographer/Director | Frank Lebon Models | Aron Piper, Toni Braxton, Diezel Braxton, Denim Braxton, Lauren Tsai, Ella Snyder & Renzo Rosso Stylist | Ursina Gysi Digital Content Director | Rosie Marks Production Designer | Jabez Bartlett
Dsquared2 Creative Directors | Dan & Dean Caten Creative Director | Giovanni Bianco Photographer | Alasdair McLellan Models | Alyda Grace, Aylah Peterson, Chloe Oh, Emily Miller, Fabio Silva, Maty Fall, Miriam Sanchez, and Rubuen Bilan-Carroll Stylist | Vanessa Reid Hair | Cyndia Harvey Makeup | Lynsey Alexander Casting Director | Piergiorgio Del Moro
Creative Agency | The Family Amsterdam Director | Paul Geusebroek Choreographer | Jack Evans Talent | Kamira Samuel, Lee Howard Production Company | HALAL Amsterdam Cinematographer | Menno Mans Executive Producer | Job Sanders Producer | Julia Llamas Agency Producer | Vanessa Janssen Line Production Company | Shelter Film Post Production | Ambassadors Grading | Crabsalad/Laurens Orij Offline Edit | Brian Ent Photographer | Mylan Rosendaal Music Company | Sizzer Music Supervisor | Rachel Tauwnaar Audiomix | Sauvage Sound
Agency | Team Laird Creative Director | Trey Laird Photographer | Mikael Jansson Models | Adut Akech, Big Matthew, Maddie Ziegler & SAINt JHN Hair | Shay Ashual Makeup | Mark Carrasquillo
Versace Jeans Couture
Photographer | Osma Harvilahti Film Director | Vincent Catel Models | Brian Alar, Imán Kaumann Madelaire, Lazar and Yuki van Gog Stylist | Allegra V. Beck Music | Starfall by Salem Casting | dm casting
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