Top 10 films fall 2022 header with ad campaign images

Top 10 Fashion Films of Fall 2022

The Top 10 Fashion Films of the Fall 2022 Season as chosen by Kenneth Richard

As fashion design is essentially about clothing in motion, and digital technology and platforms like smart phones and social media apps means moving images are more accessible than ever, film in fashion continues to reign supreme. While a runway show might give a more natural and full picture of the clothing itself, film is the most effective platform for communicating the image and idea of a body of design work. Brands are wise to use this medium to its fullest potential, and this season saw no shortage of excellent approaches to it.

An impressive experiment in abstract cinematic storytelling, Peter Do’s campaign film follows the intertwined lives of two people in Paris. With no dialogue, subtitles, or clear linear narrative, the film instead draws out its meaningful yet mysterious emotional rhythm through the language of cinematography and the subtle acting of its two leads, as well as its propulsive and tense electronic soundtrack.

Gucci and Palace celebrated an unexpected collaboration with a kaleidoscopically stylish campaign that swirled together British skate and club culture with Gucci’s hedonistic Italian opulence. The film featured a brilliant and hilarious coda that formed a kind of self-aware meta-layer to the campaign as it introduced us to muppet versions of Gucci’s advertising department, led by a muppet Alessandro Michele himself, who ruminated on his own brilliance. While the campaign would have already been great without this muppet coda, it proved again that Gucci is willing to go the extra mile to create unexpected, engrossing narratives and to reflect on its principles of creativity, luxury, and play.

Burberry reunited with film production company Megaforce for another mind-bending campaign that fuses physical motion and digital creativity to craft a unique narrative of exploration and discovery. The film opens as a trio of Burberry explorers encounter an alien creature. But rather than being a story of terror and alien invasion, their interaction with this being becomes a narrative of connection and discovery. Entangled together, the creature and cast spin and dance, connecting with one another to move as one. A unique presence in the fashion marketing space, the collaborative films from Burberry and Megaforce continue to dazzle with their cutting edge approach to choreography, creativity, and narrative, creating works that are as visually engaging as they are uplifting.

Here are the Top 10 Fashion Films of the Fall 2022 season as selected by our Chief Impressionist, Kenneth Richard.


Blumarine Creative Director | Nicola Brognano
Photographer | Petra Collins
Models | Sasha Pivovarova
Stylist | Lotta Volkova
Hair | Holli Smith
Makeup | Kali Kennedy
Manicurist | Nails by Mei
Casting Director | Maria Giulia Azario
Set Designer | Nicholas Des Jardins


Top 10 ad Campaigns Fall 2022 image of Burberry ad campaign

Burberry Chief Creative Officer | Riccardo Tisci 
Photographers | Inez and Vinoodh
Film Directors | Inez and Vinoodh
Talent | Loli Bahia, Mariacarla Boscono, Lina Zhang, Irina Shayk, Moses Sumney, Richard Riakporhe and Khalil Ghani
Stylist | Lotta Volkova
Hair | Holli Smith 
Makeup | Sam Visser 
Manicurist | Naomi Yasuda
Music | ‘a new family’ by Felicita 

Burberry Night Creatures

Creative Idea and Film Direction | Megaforce
Creative Production | Riff Raff Films
Photographer | George Eyers
Models | David Van-Ess, Eline Veltman, Jin Rong, & Miles Gardner
Stylist | Lotta Volkova
Hair | Gary Gill
Makeup | Vass Theotokis
Coreography | (LA)HORDE

Gucci Valigeria

gucci fall 2022 ad campaign photo for Top 10 news article

Gucci Creative Director | Alessandro Michele
Art Director | Christopher Simmonds
Photographer | Glen Luchford
Videographer | Glen Luchford
Talent | Ryan Gosling
Hair | Paul Hanlon
Makeup | Thomas De Kluyver
Music Credits | “Magic Man” by Heart

Isabel Marant

Isabel Marant Creative Director | Isabel Marant
Agency | Julien Gallico Studio
Creative Director | Julien Gallico
Videographers | Suzie and Leo
Photographer | Robin Galiegue
Models | Selena Forrest, Greta Hofer and Xu Meen
Choreography | Ryan Chappell
Stylist | Jane How
Hair | Ramona Eschbach
Makeup | Aaron de Mey
Casting | Piergiorgio Del Moro

Loewe x GR8

Loewe Creative Director | Jonathan Anderson
Director | Shotaro Nishioka
Photographer | Ryu Ika
Talent | Takeshi Kitano, Nijiro Murakami, Tokio Emoto, Kouda Mori, and Yoshiyuki Takahashi
Location | Tokyo, Japan

Palace Gucci

Gucci Creative Director | Alessandro Michele
Palace Creative Directors | Lev Tanju and Gareth Skewis
Photographer & Director | Max Siedentopf
Models | Isadora Ribeiro, Mae Lapres, Yetunde Odimayo
Stylist | Luca Galasso
Hair | Ramona Eschbach
Makeup | Anatole Rainey
Music | “Out of Space” by The Prodigy

Peter Do

peter do fall 2022 ad campaign photo

Peter Do Creative Director | Peter Do
Art Director | An Nguyen
Film Director | Philipp Paulus
Photographer | Philipp Paulus
Models | Maggie Maurer, Baby Nora-Jane and Vaiora Stroganoff 

Tory Burch

Tory Burch Creative Director | Tory Burch
Photographer | Jamie Hawkesworth
Models | Amanda Murphy, Lina Zhang, Adut Akech,Nora Attal, Blésnya Minher, and Malika El Maslouhi
Stylist | Brian Molloy
Hair | Jimmy Paul
Makeup | Dick Page
Location | New York City

Valentino PP Pink

Creative Director | Pierpaolo Piccioli​
DoP | Marcell Rév​
Image Architect | Law Roach​
Hair | Antoinette Hill​
Makeup | Sheika Daley​
Production Designer | Michael Grasley​