The Best Holiday Fashion Ad Campaigns of the 2020 Season as chosen by Kenneth Richard
Much like the holidays themselves, holiday ad campaigns can be a drag. Precisely because they are based around traditions, we see many of the same themes, color schemes, and soundtracks year after year. Furthermore, despite their attempts to be heartwarming, it is often difficult to escape a sense of consumerism and insincerity. Thus, our favorite holiday campaigns are the ones that pull us out of this rut and reignite the joy of the season, reminding us of the reason for the holidays in the first place.
Burberry wowed us with a brilliant campaign that used choreography and dance to create an exhilaratingly unique approach to emotional storytelling. One interpretation of its singing-in-the-rain allegory could be to rely on togetherness in order to fight off the holiday blues.
Both Gucci and Chanel Nº5 made smart use of traditional brand aesthetics while expanding on them for a feeling of holiday openness. Gucci used the quotidian backdrop of an office party to make their trademark colorful eclecticism pop joyously, while Chanel’s smart casting choice of Marion Cotillard made for a more honest and light depiction of romance than we have seen from the brand.
Miu Miu and Prada pleasantly surprised us with their approaches to the holiday campaign, both of which featured work from excellent creative directors. Rather than emphasizing gift giving or traditional holiday themes, they each took the opportunity to create introspective and artful campaigns that are excellent any time of year.
Here are The Impression’s Top 10 Holiday Fashion Ad Campaigns of 2020 as selected by Chief Impressionist Kenneth Richard.
Film Burberry Creative Director | Riccardo Tisci Film Directors | Megaforce Director of Photography | Katelin Arizmendi Talent | Kevin Bago, Robinson Cassarino, Chantel Foo, & Zhané Samuels Stylist | Ibrahim Kamara Production Company |Riff Raff Films Choreography | (LA)HORDE Music | “Singing In The Rain” written by Nacio Herb Brown / Arthur Freed. Published by EMI Music Publishing Limited. Vocals performed by Dreya Mac. Musical accompaniment performed by Lank & Tank for Twenty Below Music.
Campaign Burberry Creative Director | Riccardo Tisci Photographer | Rafael Pavarotti Talents | Marcus Rashford MBE, Kevin Bago, Robinson Cassarino, Chantel Foo, Zhané Samuels, Cynthia Arrebola, Tara Halliwell, Dohyun Kim, Reece Nelson, & Zak Srakaew Stylist | Ibrahim Kamara Hair | Virginie Moreira Makeup | Thom Walker Choreography | (LA)HORDE
Director | Johan Renck Talent | Marion Cotillard & Jeremie Belingard Makeup | Lucia Pica Choreographer | Ryan Heffington Music | Team by Lord, recorded by Flavien Berger and covered by Marion Cotillard
Fendi Creative Director | Silvia Venturini Fendi Photographer/Director | Venetia Scott Director of Photography | Alex Reid Models | Stella Jones, Sonny Hall, Selena Forrest, Maggie Chen, & Jie Zheng Stylist | Chaos
Miu Miu Creative Director | Miuccia Prada Creative Director | Katie Grand Photographer | Mert Alas and Marcus Piggott Styling | Katie Grand, Gabriella Karefa-Johnson, Haley Wollens Talent | Kim Basinger, Raffey Cassidy, Emma Corrin, Du Juan, Storm Reid Jordan Kristine Seamón, and Chloë Sevigny
Prada Creative Director | Miuccia Prada Creative Director | Ferdinando Verderi Photographer | Steven Meisel Model | Freja Beha, Maty Fall, Mao Xiaoxing, Rudolfs Valbergs, & Merlijne Schorre Story | Candice Carthy-Williams Location | Villa Gnutti, Italy
rag & bone
rag & bone Creative Director | Marcus Wainwright Photographer/Director | Andreas Laszlo Konrath Director of Photography | Sacred Pact Talent | Stretch Armstrong, Monica Reyes, Samile Bermannelli, Raissa, Rubyrose Hill, Coco Hill, Debr, Shereen Muhmmad & Fitzroy Gordon Jr. Stylist | Katie Burnett Makeup | Kristi Matamoros Editing | Addison Post Sound | H Wagner Sound
Tiffany & Co.
Agency | Laird+Partners Creative Director | Trey Laird Photographer | Craig McDean Director of Photography | Theo Stanley Models | Freja Beha Erichsen, Julia Nobis, Mayowa Nicholas, and Binx Walton Stylist | Patti Wilson Hair |Nigella Miller Makeup |Diane Kendal Manicurist | Honey Casting Director | Stefanie Stein