The Best Men’s Fashion Ad Campaigns of the Fall 2020 Season as chosen by Kenneth Richard
Gone are the days when menswear campaigns lagged behind women’s in terms of concept, artistry, and production value. The Fall 2020 season brought quite a few changes and challenges, but it also afforded creatives more time alone to develop their work. Thus, we’ve gotten to see many fashion houses push the integrity of their communications for menswear to a level we’re mostly accustomed to seeing for the best women’s campaigns.
Men’s campaigns this season brought a new and needed urgency to their depictions of masculinity. Many of our favorite campaigns felt concerned with the future, using male characters to embody both positive leadership and the dangers of patriarchal arrogance. Daily Paper created a quietly beautiful campaign in celebration of black fathers, beautifully lifting them up as leaders and protectors of the next generation. Louis Vuitton used imagination and the visual metaphor of clouds to send a similarly uplifting message. Raf Simons, on the other hand, explored sci-fi psychedelia to create a beautiful but ominous set of imagery which warned of climate catastrophe.
It was a great season for tailoring and tailoring-focused campaigns, particularly for Boss and Gucci. Boss used slick and simple black-and-white imagery to communicate the versatile strength of their designs, while Gucci recruited an unexpected trio of personalities for a colorful celebration of eclecticism. Kim Jones of Dior did incredible work combining classic men’s tailoring codes with punk stylings and theatricality for a beautiful vision of a masculinity liberated from toxic binary restrictions.
Here are The Impression’s Top 10 Men’s Fashion Ad Campaigns of Fall 2020 as selected by Chief Impressionist Kenneth Richard.
Boss Chief Brand Officer | Ingo Wilts Agency | Baron & Baron Creative Director | Fabien Baron Director | Fabien Baron Photographer | David Sims Models | Achenrin Madit, Malick Bodian, Benno Bulang, Sora Choi, Romaine Dixon, Meng Yuqi, Leon Dame, Veronika Kunz, Bente Oort, & Maartje Verhoef Stylist | Ludivine Poiblanc Hair |Paul Hanlon Makeup | Lucia Pieroni Casting Director | Piergiorgio Del Moro
Celine Creative Director | Hedi Slimane Photographer | Hedi Slimane Model | Dylan Delval
Daily Paper Co-Founders | Hussein Suleiman, Jefferson Osei, and Abderrahmane Trabsini Photographer | Florian Joahn Fathers | Kida Kudz, Mark Maciver, and Grooveguruu Team | Rodrigo Inada and Rhys Gray
Dior Men’s Artistic Director | Kim Jones Creative Director | Ronnie Cooke-Newhouse Photographer | Steven Meisel Director | Benn Northover Models | Jecardi Sykes, Lucas El Bali, Ludwig Wilsdorff, Malick Bodian, Otto Nahmmacher, Patrick Waldron, & Thatcher Thornton Stylist | Melanie Ward Hair | Guido Palau Makeup | Pat McGrath Set Designer | Mary Howard Casting Director | Shelley Durkan
Life Of A Rock Star | Men’s Tailoring Campaign
Gucci Creative Director | Alessandro Michele Art Director | Christopher Simmonds Photographer/Director | Harmony Korine Talent | A$AP Rocky, Iggy Pop; Tyler, The Creator Hair | Paul Hanlon Makeup | Thomas De Kluyver Video Music | “Supernature” Performed by Cerrone, Written By: Marc Cerrone, Lili Marlene Premilovich, Alain Wisniak, Published By: Kobalt Songs Music Publishing, Because Editions /Concord Music, Publishing Courtesy of Malligator Préférence under license from Because Music
Louis Vuitton Men’s Artistic Director | Virgil Abloh Photographer/Director | Tim Walker Talent | Michael Ward, Ottawa Kwami Stylist | Christine Centenera Hair | Cyndia Harvey Makeup | Lucy Bridge Set Designer | Shona Heath
Raf Simons Creative Director | Raf Simons Photographer | Willy Vanderperre Models | Luca Lemaire, David Musefano, & Lennert De Lathauwer Stylist | Olivier Rizzo Hair | Louis Ghewy Makeup | Peter Philips Manicurist | Eva de Keersmaeker Casting Director | Ashley Brokaw Production | Mindbox Post-Production | Stéphane Virlogeux
Valentino Creative Director | Pierpaolo Piccioli Director | YH Fong Models | Callum Heslop, Jeremiah Berko Fourdjour, & Jethro Sapon
Agency |Baron & Baron Creative Director/Film Director | Fabien Baron Photographer | Craig McDean Cinematography | Benoit Delhomme Model | Henry Kitcher, Jonas Glöer, Jun Young Hwang, Ty Ogunkoya, & Lucas El Bali Stylist | Karl Templer Hair | Eugene Souleiman Makeup | Diane Kendal Production | North Six Casting Director | Ashley Brokaw
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