Top 10 Men’s Fashion Ad Campaigns of Fall 2022

The Top 10 Men’s Fashion Ad Campaigns of Fall 2022 Season as chosen by Kenneth Richard

This season’s best men’s fashion ad campaigns evinced some particularly strong thinking in regard to character and narrative, leveraging the identities of their leading men and the stories and communities behind them to create inviting, inspirational images of modern manhood and how fashion can open up its possibilities.

Botter’s campaign featured probably the most interesting and cool casting choice of the season – and one that was particularly fitting for the brand’s signature exploration of Caribbean culture and heritage – in Jamaican Olympic diver Yona Knight-Wisdom. Coupling a unique casting choice with a very original campaign concept and a thrilling photographic perspective, the campaign made a big splash (even if Wisdom-Knight doesn’t).

Loewe and GR8 teamed up for an unrelentingly cool collaborative campaign. Shot by photographer Ryu Ika with film direction by Shotaro Nishioka, the campaign marked the arrival of Loewe’s Fall 2022 men’s collection at GR8 with a vibrant and eccentric dive into Tokyo’s creative community. A contemporary fashion and streetwear concept store based in Tokyo with thorough connections to the city’s underground art and music communities, GR8’s position at this cultural focal point allowed Loewe to take a breakneck trip through the beating heart of the city’s underground scene.

Prada explored personal storytelling and layered identities in a mysterious campaign that juxtaposed portraits by David Sims with seemingly innocuous, ostensibly random everyday objects. Artfully evocative and intellectual as only Prada can be, the campaign forms a smart furthering of the house’s consideration of identity, multiplicity, and personal narrative, finding deep yet obscure meaning in its A-list casting that goes beyond mere celebrity hype and explores the real men behind these familiar façades.

Here are the Top 10 Men’s Fashion Campaigns of the Fall 2022 season as selected by our Chief Impressionist, Kenneth Richard.

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