Best Women's Fashion Ad Campaigns of Spring 2023

The Best Women’s Fashion Ad Campaigns of the Spring 2023 Season as chosen by Kenneth Richard

What set the best women’s fashion ad campaigns of the season apart was their excellent marriage of concept and visuals. Creative directors dug deep to reflect on brand values and why they matter now, then brought together talented and visionary teams to bring these ideas to life.

In some of these campaigns, the “concept” was as simple as a thoughtful casting choice or a well-chosen location – like Alaïa’s campaign that starred Kaia Gerber and made powerful reference to Helmut Newton’s iconic portraits of her mother, Cindy Crawford, or Altuzarra’s gorgeous campaign that was shot among the stunning landscape of Salar de Tala in Chile, a salt flat set on the crater of Vilama Volcano that houses a rich ecosystem and monumental geological formations, which lended further power to the designer’s mystical creations.

Elsewhere, brands got more introspective, as with the artful and abstract portraits from Loewe and Miu Miu; created a strong sense of narrative, like Blumarine’s modern mermaid myth; or got beautifully weird as it brought unexpected references into the world of fashion, like the campaign from Christopher Kane that used anatomical drawings and photo collage to explore the power and presence of the human body.

Here are The Impression’s picks for the Top 10 Women’s Ad Campaigns of the Spring 2023 season as selected by our editorial team.

Alaïa

Alexander McQueen

Alexander McQueen Creative Director | Sarah Burton
Director | Jonas Åkerlund
Models | Sadie Sink, Mette, Naomi Campbell, Nyagua, Pom Klementieff, and Yseult
Location | London

Altuzarra

Blumarine

Christopher Kane

Dior

Film
Creative Director | Margot Populaire
Senior Art Director | Eleonore Tisseyre
Film Director | Tanu Muino

Loewe

Miu Miu

Miu Miu Creative Director | Miuccia Prada
Photographer | Zoë Ghertner
Talent | Ever Anderson, Achol Ayor, Emma Corrin, Kendall Jenner, Esther McGregor, Quintessa Swindell, Karolin Wolter, and Lim Yoona
Stylist | Lotta Volkova

Moschino

Saint Laurent

Top 10 Women’s Fashion Ad Campaigns of Spring 2023