Top 10 Women’s Fashion Ad Campaigns of Fall 2021

The Best Women’s Fashion Ad Campaigns of the Fall 2021 Season as chosen by Kenneth Richard

It seems unnecessary to say that the photographer is one of – if not the – most important creative players when it comes to making a fashion campaign, but the Fall 2021 season felt particularly defined by the masterful eyes of fashion’s leading lenspeople.

After a relatively dull few seasons of DIY work-from-home campaigns, it is a delight to peer through their cameras and return to the richness and color of visual life.

Jil Sander tapped legendary street photographer Joel Meyerowitz – who practically never shoots fashion campaigns – to create beautiful, richly colored compositions that balanced naturalism with high drama.

Two prolific, ongoing collaborations between a house and a photographer – Juergen Teller for Saint Laurent and Zoë Ghertner for Chloé – used natural landscapes as gorgeous, emotive backdrops, though with very different approaches and resulting moods.

Mert & Marcus highlighted the psychosexual beauty and sensual intellectualism of Gucci’s Aria collection with a fittingly liberated-yet-sophisticated campaign.

Bottega Veneta takes home the top spot thanks to the understated work of Tyrone Lebon, who draws an intoxicating visual world out of photography’s most primary elements: color, light, and time.

Here are The Impression’s picks for the Top 10 Women’s Campaigns of Fall 2021 as selected by our Chief Impressionist, Kenneth Richard.