The Best Fashion Ad Campaigns of the Fall 2022 Season as chosen by Kenneth Richard
While our favorite campaigns tend to be those with a rich sense of narrative and a focus on creative concept, this season’s best women’s campaigns actually ended up being those with a classically minded, pared-back focus on immediate and excellent visuals.
Moschino’s campaign, for example, took creative director Jeremy Scott’s bold and surrealist Fall 2022 designs as its basis. Exploring the kind of gilded, baroque opulence we might expect to find in an ornate mansion, the collection seems to take a bit of a cue from Beauty and the Beast’s furniture-come-to-life motif; these characters are at once powerful women and fancy pieces of furniture: grandfather clocks, lamps, keyholes, urns, birdcages. Photographer Steven Meisel captures them in dramatic black and white against a relatively minimal set that consists of actual fancy furniture, but most of which is draped in cloth. Working with multiple levels of depth and height and making dramatic use of shadow, his compositions feel at once like antique portraits of an aristocratic family, a sitting room brought to life, and a Broadway set.
Ports 1961, Miu Miu, and Saint Laurent took an even more straightforward approach, eschewing theatricality and narrative in favor of simple editorial-style imagery that was nonetheless rife with character, emotional texture, and of course style.
Loewe made excellent and subtly surreal use of artist Anthea Hamilton’s pumpkin sculptures, which also formed the basis of the house’s set design for the collection’s runway show. Another strong example of Loewe’s uncanny ability to inject the everyday with a sense of the artistic and the magical, the campaign conveyed the brand’s power to occupy a singular space at the intersection of fashion, art, and life, particularly emphasized in its thoughtful ability to call on artistic practices both historical and contemporary.
Here are The Impression’s Top 10 Women’s Fashion Ad Campaigns of Fall 2022 as selected by our Chief Impressionist, Kenneth Richard.
Acne Studios Creative Director | Jonny Johansson Photographer | Paul Kooiker Talent | Rosalía Stylist | Haley Wollens Hair | Olivier Schawalder Makeup | Anne Sophie Costa Manicurist | Sylvie Macmillan Set Designer | Jabez Bartlett
Alexander McQueen Creative Director | Sarah Burton Photographer | Paolo Roversi Models | Awar Odhiang, Lucia Fairfull, Ancherin Madit, Florence Nicholls, Wang Han, and Celina Ralph
Dior Creative Director | Maria Grazia Chiuri Photographer | Brigitte Niedermair Models | América González, Maryel Uchida, Philyne Mercedes, and Steinberg Stylist | Elin Svahn Hair | Damien Boissinot Makeup | Peter Philips
Creative Director | Ronnie Cooke-Newhouse and Karl Bolander Photographer | Craig McDean Film Director | Julien Pujol Models | Bella Hadid, Julia Nobis, Rayssa Medeiros, Steph Shiu, and Victoria Fawole Stylist | Melanie Ward and Ellie Grace Cumming Hair | Anthony Turner Makeup | Peter Phillips Casting Director | Shelley Durkin Set Designer | Andrea Cellerino
Giada Creative Director | Gabriele Colangelo Photographer | Chris Rhodes Videographer | Enrico Marzico Models | Marte Mei Van Haaster Stylist | Karen Kaiser Hair | Pawel Solis Makeup | Cosetta Giorgetti Manicurist | Annarel Innocente Furina Casting Director | Shaun Beyen
Loewe Creative Director | Jonathan Anderson Art Directors | Mathias Augustyniak & Michael Amzalag Photographer | David Sims Models | Anok Yai, Lina Zhang, Jeanne Cadieu, and Violette Meima Stylist | Benjamin Bruno Hair | Duffy Makeup | Lucia Pieroni Set Design | Vincent Olivieri Casting Director | Ashley Brokaw
Creative Director | Jeremy Scott Art Director | Jason Duzansky Photographer | Steven Meisel Models | Imaan Hammam, Iris Law, Mariacarla Boscono, Mila van Eeten, Shalom Harlow, and Sora Choi Stylist | Carlyne Cerf de Dudzeele Hair | Guido Palau Makeup | Pat McGrath Manicurist | Jin Soon Choi Casting Director | Piergiorgio Del Moro and Samuel Ellis Scheinman for DMCASTING Production | Art + Commerce Set Design | Mary Howard Studio
Ports 1961 Creative Director | Karl Templer Art Director | Fabien Baron Photographer | Steven Meisel Models | Bella Hadid, Vittoria Ceretti, Sora Choi, Milla Van Eeten, and Acherin Madit Stylist | Karl Templer Hair | Guido Palau Makeup | Pat McGrath Casting Director | Piergiorgio Del Moro Location | Brooklyn, New York
Saint Laurent Creative Director | Anthony Vaccarello Photographer | Juergen Teller Models | Awar Odhiang & Freja Beha Erichsen Stylist | Paul Sinclaire Hair | Duffy Makeup | Karin Westerlund Manicurist | Alexandra Janowski Casting | Samuel Ellis Scheinman of DMCASTING