Top 10 Womens ad campaigns for Fall 2022 with images from Fendi, Miu Miu, Alexander McQueen, and Moschino

Top 10 Women’s Fashion Ad Campaigns of Fall 2022

The Best Fashion Ad Campaigns of the Fall 2022 Season as chosen by Kenneth Richard

While our favorite campaigns tend to be those with a rich sense of narrative and a focus on creative concept, this season’s best women’s campaigns actually ended up being those with a classically minded, pared-back focus on immediate and excellent visuals.

Moschino’s campaign, for example, took creative director Jeremy Scott’s bold and surrealist Fall 2022 designs as its basis. Exploring the kind of gilded, baroque opulence we might expect to find in an ornate mansion, the collection seems to take a bit of a cue from Beauty and the Beast’s furniture-come-to-life motif; these characters are at once powerful women and fancy pieces of furniture: grandfather clocks, lamps, keyholes, urns, birdcages. Photographer Steven Meisel captures them in dramatic black and white against a relatively minimal set that consists of actual fancy furniture, but most of which is draped in cloth. Working with multiple levels of depth and height and making dramatic use of shadow, his compositions feel at once like antique portraits of an aristocratic family, a sitting room brought to life, and a Broadway set.

Ports 1961, Miu Miu, and Saint Laurent took an even more straightforward approach, eschewing theatricality and narrative in favor of simple editorial-style imagery that was nonetheless rife with character, emotional texture, and of course style.

Loewe made excellent and subtly surreal use of artist Anthea Hamilton’s pumpkin sculptures, which also formed the basis of the house’s set design for the collection’s runway show. Another strong example of Loewe’s uncanny ability to inject the everyday with a sense of the artistic and the magical, the campaign conveyed the brand’s power to occupy a singular space at the intersection of fashion, art, and life, particularly emphasized in its thoughtful ability to call on artistic practices both historical and contemporary.

Here are The Impression’s Top 10 Women’s Fashion Ad Campaigns of Fall 2022 as selected by our Chief Impressionist, Kenneth Richard.

Acne Studios

Acne Studios Creative Director | Jonny Johansson
Photographer | Paul Kooiker 
Talent | Rosalía
Stylist | Haley Wollens
Hair | Olivier Schawalder
Makeup | Anne Sophie Costa 
Manicurist | Sylvie Macmillan
Set Designer | Jabez Bartlett


Alexander McQueen


Alexander McQueen Creative Director | Sarah Burton 
Photographer | Paolo Roversi
Models | Awar Odhiang, Lucia Fairfull, Ancherin Madit, Florence Nicholls, Wang Han, and Celina Ralph


Dior

Dior Creative Director | Maria Grazia Chiuri
Photographer | Brigitte Niedermair
Models | América González, Maryel Uchida, Philyne Mercedes, and Steinberg
Stylist | Elin Svahn
Hair | Damien Boissinot
Makeup | Peter Philips


Fendi

Creative Director | Ronnie Cooke-Newhouse and Karl Bolander
Photographer | Craig McDean
Film Director | Julien Pujol
Models |  Bella Hadid, Julia Nobis, Rayssa Medeiros, Steph Shiu, and Victoria Fawole
Stylist | Melanie Ward and Ellie Grace Cumming
Hair | Anthony Turner
Makeup | Peter Phillips
Casting Director | Shelley Durkin
Set Designer | Andrea Cellerino


Giada

Giada Creative Director | Gabriele Colangelo
Photographer | Chris Rhodes
Videographer | Enrico Marzico
Models | Marte Mei Van Haaster
Stylist | Karen Kaiser
Hair | Pawel Solis
Makeup | Cosetta Giorgetti
Manicurist | Annarel Innocente Furina
Casting Director | Shaun Beyen


Loewe

Loewe Creative Director | Jonathan Anderson
Art Directors | Mathias Augustyniak & Michael Amzalag 
Photographer | David Sims
Models | Anok Yai, Lina Zhang, Jeanne Cadieu, and Violette Meima
Stylist | Benjamin Bruno
Hair | Duffy
Makeup | Lucia Pieroni
Set Design | Vincent Olivieri
Casting Director | Ashley Brokaw


Miu Miu


Miu Miu Creative Director | Miuccia Prada
Agency | BeGood Studios
BeGood Studios Creative Director | Lina Kutsovskaya
Photographer | Tyrone Lebon
Models | Emma Corrin, Maty Drazek, Amber Later, Jade Rabarivelo, Emily Ratajkowski, Demi Singleton, Sydney Sweeney
Stylist | Lotta Volkova


Moschino

Creative Director | Jeremy Scott
Art Director | Jason Duzansky
Photographer | Steven Meisel
Models | Imaan Hammam, Iris Law, Mariacarla Boscono, Mila van Eeten, Shalom Harlow, and Sora Choi
Stylist | Carlyne Cerf de Dudzeele
Hair | Guido Palau
Makeup | Pat McGrath
Manicurist | Jin Soon Choi
Casting Director | Piergiorgio Del Moro and Samuel Ellis Scheinman for DMCASTING
Production | Art + Commerce
Set Design | Mary Howard Studio


Ports 1961

Ports 1961 Creative Director | Karl Templer
Art Director | Fabien Baron
Photographer | Steven Meisel
Models | Bella Hadid, Vittoria Ceretti, Sora Choi, Milla Van Eeten, and Acherin Madit
Stylist | Karl Templer
Hair | Guido Palau
Makeup | Pat McGrath
Casting Director | Piergiorgio Del Moro
Location | Brooklyn, New York


Saint Laurent


Saint Laurent Creative Director | Anthony Vaccarello
Photographer | Juergen Teller
Models | Awar Odhiang & Freja Beha Erichsen
Stylist | Paul Sinclaire
Hair | Duffy
Makeup | Karin Westerlund
Manicurist | Alexandra Janowski
Casting | Samuel Ellis Scheinman of DMCASTING


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