Review of Birkenstock 1774 Lunar New Year 2025 Ad Campaign
Birkenstock 1774 welcomes the Year of the Snake with a new capsule and campaign that draw power from the serpent’s distinct visual presence and the aesthetic traditions of lunar new year.
The new collection features reinterpretations of three of Birkentsock’s classic models: Arizona, Florida, and Tokio. Arizona and Florida have been re-envisioned in deluxe Italian leather featuring all-over python embossing. The Tokio model presents a striking contrast with soft suede and python-embossed leather details, all lined with soft nappa leather. The color palette the snake’s vibrant patterns with shades of beige and red, with each pair further enhanced by distinctive 1774 buckles available in gold or silver finishes.
Captured in both color and black and white, the simple yet richly refined portraiture emphasizes the capule’s ability to slither across different moments of personal style while still maintaining its own aesthetic power. Focusing on a color palette of red, black, and white, the styling ranges from cute monochromatic sets to festive winter party ensembles to simple everyday elegance.
Balancing intimacy, comfort, and strength, the campaign is a focused showcase of Birkenstock 1774’s crafted take on the Year of the Snake.
