Blake Lively’s innovative hair care line, Blake Brown, debuting exclusively at Target
Blake Lively, renowned for her roles in “Gossip Girl” and “The Sisterhood of the Travelling Pants,” is making her debut in the beauty industry with the launch of her hair care line, Blake Brown. This collection includes eight products, featuring two sets of shampoos and hair masks, designed to prioritize hair health over traditional conditioning.
Blake Brown will be available exclusively at Target starting August 4. Drawing from Lively’s own experiences with hair damage due to styling and coloring demands of her acting career, the line focuses on restoring strength and moisture to hair. Lively has emphasized that hair masks, rather than conditioners, are a staple in her routine, and this philosophy is reflected in her products.
Her regimen includes alternating between a strengthening and nourishing system, aimed at providing both structure and moisture to maintain hair health. The products also feature high-end scents and clean ingredients, ensuring they perform well while remaining affordable.
This launch comes amidst a growing trend of celebrity-led hair care lines, with Lively joining the ranks of stars like Beyoncé and Rihanna, who have also introduced their own hair care products. Blake Lively’s entry into the beauty market highlights her commitment to providing effective, salon-quality hair care solutions accessible to a wider audience.
