Valentino announced Alessandro Beretta CEO Europe, Promoted Laurent Bergamo
Valentino has appointed Alessandro Beretta as CEO of the brand in Europe. The Italian fashion house introduced this position as part of an updated strategy, the essence of which is to expand the brand’s European market.
Beretta began his career at Procter & Gamble. He then moved to Nike, where he was appointed Partner Management Director Southern Europe. At Valentino, he will drive the brand’s consumer and partner strategy.
Laurent Bergamo was promoted to Chief Commercial Officer Americas, Brazil, Europe and Middle East, reporting to Jacopo Venturini, CEO of the Rome-based couture house. Previously, he served as CEO of Valentino Americas.
Roberto Massardi Chief Development Officer at Prada
Prada announced Roberto Massardi will be the group’s new Chief Development Officer. Massardi comes from Stone Island (a company acquired by Moncler) where he was general manager since 2005. His previous experience from 1996 and 2005 had been with the Prada group.
Massardi joined the Prada group in 1996 as business development director and, subsequently, as general manager for the Jil Sander brand.
Pinterest to Acquire THE YES, an AI Powered Shopping Platform for Fashion
Pinterest announced that it’s signed a definitive agreement to acquire THE YES, an AI powered shopping platform for fashion that enables users to shop a personalized feed based on the user’s active input on brand, style, and size. Pinterest believes that THE YES’s leadership, innovative technology and talented team, combining shopping expertise with fashion industry credibility, will help accelerate Pinterest’s vision for it to be the home of taste-driven shopping.
With hundreds of brand merchants on its platform, the team at THE YES has built an extensive fashion taxonomy that uses human expertise and machine learning to power a comprehensive algorithm in fashion. THE YES’s brand relationships and shopping expertise can potentially be applied to other categories on Pinterest such as home, beauty and food.
THE YES was founded in 2018 by CEO Julie Bornstein, an ecommerce and fashion industry veteran and CTO, Amit Aggarwal, a tech industry veteran. Over the past several years, THE YES has scaled to provide a personalized daily shopping feed that learns a user’s style as they shop with hundreds of merchants, including global brands and discovery brands across the fashion spectrum.
Upon the closing of the transaction, Julie will report to Pinterest’s Co-Founder and CEO, Ben Silbermann, and will lead shopping vision and strategy across Pinterest, creating a new and strategic organization dedicated to Pinterest’s taste-driven shopping efforts that will help steer the evolution of features for Pinners and merchants on Pinterest. Pinterest is excited to welcome THE YES team to join Pinterest following the closing of the transaction.
“THE YES team are experts in building an end-to-end shopping experience. They share our vision of making it simple to find the right products that are personalized for you based on your taste and style. We’re very excited about THE YES’s talented team and technology as we build dedicated shopping experiences on Pinterest.” – Ben Silbermann, Co-Founder and CEO of Pinterest
“I’ve spent my career at the intersection of shopping, fashion and technology and have seen first-hand the valuable impact of building technology that enables brands to join a platform with ease while enabling customers to share their preferences. Joining forces with Pinterest to broaden our reach utilizing such an inspirational platform is an exciting and ideal next step for our team and technology.” – Julie Bornstein, Founder and CEO of THE YES
Pinterest is a shopping platform that brings together the unique commercial intent of its audience and the ability to visually explore products as you would in a magazine or catalog. In a world of impulse buying, Pinterest is designed to enable inspired shopping. It’s like a catalog, personalized to your unique tastes.
In the months following the closing of the transaction, Pinterest plans to sunset the THE YES app and website to allow the merged teams to focus on technology integration and evolving our shopping vision.
Subject to the satisfaction customary closing conditions, the transaction is expected to close in the second quarter of 2022.
Kim Kardashian Launches SKKN By Kim, A New Line Of High-Performance Skincare In Partnership With Coty
Kim Kardashian introduced SKKN BY KIM, an efficacious nine-product skincare collection sitting at the intersection of elevated simplicity and innovative science. SKKN BY KIM was born out of Kim’s dream to bridge the gap between the world’s most renowned dermatological experts and people at home seeking high-performance skincare.
Combining Kim’s visionary approach with her knowledge from years of working with global skincare specialists and leading experts at Coty, each product was thoughtfully formulated to care for all skin types, tones, and textures at every stage of maturity. Through active ingredients and technical formulas, SKKN BY KIM offers clinically proven skincare solutions to support the skin’s natural abilities and revitalize the complexion.
“In all of my business endeavors, I’ve been fueled by my passion to fill gaps in the market with expertly-crafted and universally-loved products that are performance driven – and I have carried this same drive and approach with me into creating a legacy skincare brand,” says brand founder and CEO, Kim Kardashian. “What began as a psoriasis diagnosis became the catalyst for my journey of skincare discoveries, inspiring me to learn more about my skin and how to care for it. Working with some of the top dermatologists and estheticians over the years has given me the incredible opportunity to learn from their expertise — and I knew I had to share my learnings. Fueled by years of gathered insights, SKKN BY KIM’s science-backed formulas work together to reactivate skin’s inner potential and inspire confidence. I’m proud to finally be able to share this collection with everyone.”
Together with Coty Inc., one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care, Kim Kardashian is launching SKKN BY KIM on June 21, 2022 through a new U.S. direct-to-consumer website. The site will be the go-to destination for all new product launches and will also feature tutorials and special collections.
The SKKN BY KIM collection features nine core products, developed to deliver effective results through clean and uncompromising high-performance formulas.
Grounded in the brand’s ethos of sustainability, each product is bottled inside sleek, minimalistic, and refillable packaging. To further reduce the environmental impact, refills are packaged inside eco-friendly materials.
Photographed by Mario Sorrenti, the campaign images feature Kim amongst larger than life replicas of the collection’s sculptural packaging. The creative direction and design for brand identity, product, and packaging, as well as consulting on strategy and art direction was guided by Perron—Roettinger.
