Bottega Veneta shares a special campaign in celebration of its collaborative project with artist Gaetano Pesca.
Bottega Veneta Reunites with Artist Gaetano Pesce for Pop-Up Installation
The Artist Reimagined the Brand’s Montenapoleone Store as an Immersive Art Installation
Following Bottega Veneta’s first collaboration with the artist Gaetano Pesce, which enlisted him to create the runway space for the house’s Spring 2023 show, the two have reunited for a special pop-up installation that transforms a Bottega storefront into an immersive art installation.
Once again given free creative license, Pesce transformed the house’s Montenapoleone store into a unique installation called ‘Vieni a Vedere’ (Come and See). Spanning the store, the immersive installation utilizes resin and fabric to create a unique experience through which the visitor journeys. The installation also frames a series of special-edition handbags crafted by Bottega Veneta for the artist according to his designs.
“This is my first design of a bag and it is figurative – two mountains with a sunrise or a sunset
behind. I wanted a bag with an optimistic view. There is a capacity to realise anything at Bottega
Veneta and this bag opens up a way to express future design. The design of the future has to be figurative and it has to communicate – such an object has to tell a story.”
– Gaetano Pesce
The installation will be open for just one week, from April 15-22.
The project is further celebrated with a special campaign starring model Mariacarla Boscono.
