I.N Steps Into the Spotlight as Bottega Veneta Ambassador
Bottega Veneta has officially announced South Korean singer I.N, a member of the globally successful K-pop group Stray Kids, as its newest brand ambassador.
Born Yang Jeong-in in Busan, South Korea in 2001, I.N has quickly risen to international stardom as a vocalist in Stray Kids, a group renowned for its chart-topping achievements. Since their debut in 2018 with the EP I Am NOT, Stray Kids has made history on the Billboard 200, becoming the first act to debut at No. 1 with their first six charting albums.
Known for his distinctive vocals and his role as the “maknae” (youngest member) of the group, I.N has also proven his artistry as a solo performer. Tracks like Hug Me and Hallucination, which he co-wrote and co-composed, showcase his creative versatility. His passion for craft, dedication, and innovative approach to performance mirror the core values of Bottega Veneta, making him a fitting ambassador for the luxury house.
“I am honored to join Bottega Veneta as Brand Ambassador,” said I.N. “As someone who loves fashion and knows the commitment it takes to master a craft, I am excited and inspired by Bottega Veneta’s incredible artisanship and its spirit of self-expression. The opportunity to represent the house and share its vision really means a lot to me.”
I.N made his debut appearance with the brand last September during Milan Fashion Week, attending Bottega Veneta’s Summer 2025 show. Seated alongside cultural icons like A$AP Rocky and Kendall Jenner, his presence underscored the brand’s embrace of global talent.
With I.N’s unique artistry and growing influence, Bottega Veneta further solidifies its position as a leading force in luxury fashion while connecting with a new generation of fashion enthusiasts.