The actress deepens her relationship with the house following its Intrecciato anniversary campaign
Rie Miyazawa has been named Brand Ambassador for Bottega Veneta, formalizing a relationship that began with her appearance in the house’s “Craft is our Language” campaign marking 50 years of Intrecciato.
The appointment signals a strategic emphasis on cultural authority and artistic credibility in Japan, one of luxury’s most discerning markets. Miyazawa occupies a singular position within Japanese culture: a performer whose career spans modeling, film, and theater, and whose work has consistently been defined by emotional precision and quiet intensity.
Born in Tokyo in 1973, Miyazawa began modeling at eleven before transitioning to acting in her teens. Her film debut in Seven Days’ War earned her the Japan Academy Award for Newcomer of the Year, establishing early industry recognition. International visibility followed with The Twilight Samurai, directed by Yoji Yamada. The film received an Academy Award nomination for Best Foreign Language Film and won 11 Japanese Academy Awards, bringing Miyazawa to a global audience.
Her broader filmography reflects a sustained engagement with character-driven storytelling, from Tony Takitani—an adaptation of a short story by Haruki Murakami—to recent streaming exposure in Asura, directed by Hirokazu Kore-eda. On stage, her work includes productions led by Yukio Ninagawa and a performance in A Doll’s House that earned her the Yomiuri Theater Award.
For Bottega Veneta, the alignment rests less on celebrity reach than on resonance. Miyazawa’s body of work embodies resilience, poise, and restraint—qualities that echo the house’s longstanding design language. Her presence in the Intrecciato anniversary campaign positioned craft as narrative rather than ornament; this ambassadorial role extends that logic.
As luxury recalibrates toward substance and longevity, Bottega Veneta’s decision underscores a broader industry movement: investing in ambassadors whose authority is rooted in cultural contribution. In Miyazawa, the house affirms a vision of influence shaped by depth, continuity, and a distinctly Japanese articulation of strength.