Sales rose more than 10 percent as the company expanded retail and production capacity
Brunello Cucinelli closed 2025 with results that surpassed expectations, as the company reported double-digit revenue growth and described the year as a record across both financial performance and brand positioning.
The Italian luxury group said full-year sales rose 10.1 percent to more than 1.4 billion euros. At constant exchange rates, revenues increased 11.5 percent, exceeding the 10 percent growth forecast issued at the beginning of last year.
“We have closed a year we have defined as record-breaking, both in terms of revenues and brand image,” said Brunello Cucinelli, executive chairman and creative director.
Given the quality of sales, we anticipate a healthy, sustainable and balanced profit for 2025.”
Fourth-quarter revenues increased 8.4 percent to 388.6 million euros, broadly in line with the prior year despite tougher comparisons. The company highlighted continued consistency across regions and channels.
In a statement released after market close in Milan, Cucinelli also confirmed the completion of major manufacturing investments ahead of schedule. The company finalized the expansion of its Solomeo headquarters in Umbria, along with two new men’s tailoring facilities in Gubbio and Penne. The projects, completed roughly six months earlier than planned, are intended to secure production capacity for the next 10 to 15 years.
Total investments in 2025 amounted to approximately 145 million euros, part of the company’s 2024–26 three-year plan. “We deemed it appropriate to bring forward the timeline in order to operate with even greater efficiency and agility, while upholding the principles of sustainability in which we have always believed,” Cucinelli said.
Looking ahead, the company reiterated its guidance for around 10 percent revenue growth, citing strong winter sales, early momentum for the Spring 2026 season, and positive feedback on pre-fall collections. Cucinelli pointed to the brand’s positioning within what it describes as “absolute luxury,” emphasizing craftsmanship, exclusivity and Made in Italy values as key drivers.
By region, Europe generated revenues of 494.6 million euros, up 8.3 percent year over year and accounting for 35.1 percent of total sales. The company noted resilient local demand combined with high-end tourism.
The Americas recorded revenues of 520.5 million euros, a 9.2 percent increase, representing 37 percent of total turnover. Growth was double-digit at constant exchange rates across all quarters, accelerating to a 14.2 percent increase in the fourth quarter.
Asia delivered the strongest regional growth, with sales rising 13.7 percent to 392.6 million euros, accounting for 27.9 percent of total revenues. China remained a key contributor, with sustained double-digit growth throughout the year. The company also cited solid performance in South Korea, Japan and the Middle East.
Retail revenues rose 11.3 percent to 947.1 million euros, making up 67.3 percent of total sales. Growth was supported by like-for-like performance and new store openings, including expansions in London, Paris and Los Angeles, as well as new boutiques in Carmel, California, Macao and Shanghai Pudong.
Wholesale revenues increased 7.8 percent to 460.7 million euros, representing 32.7 percent of total turnover.
As of Dec. 31, the group operated 136 boutiques and 57 department store hard shops managed directly. Planned openings for 2026 include stores in Geneva, Toronto, Shanghai Plaza 66, Mexico City, Wuhan and Abu Dhabi, alongside a new Casa Cucinelli in Shanghai.
Net debt stood at 200 million euros at year-end, reflecting investments and dividend payments totaling 69 million euros. The company said it expects net debt to improve progressively as investment levels normalize.
Brunello Cucinelli reiterated its long-term objective to reach approximately 1.8 billion euros in revenue over the 2024–28 period, while maintaining controlled growth and preserving craftsmanship, exclusivity and brand positioning.
The year concluded with the December premiere of the film Brunello, il Visionario Garbato at Cinecittà, marking the inauguration of the T22 studio.