Review of Burberry Festival Ad Campaign with models Liam Gallagher, Goldie, Cara Delevingne, Alexa Chung, SEUNGMIN, Loyle Carner, Chy Cartier, John Glacier, Lennon Gallagher, Molly Moorish-Gallagher, and Gene Gallagher
Burberry’s latest campaign heads to the fields, spotlighting the grit and glamour of UK music festivals. The campaign, styled as a British summer rite of passage, features a recognizable cast including Liam Gallagher, Alexa Chung, SEUNGMIN of Stray Kids, and Cara Delevingne. Captured in muddy grounds and tent-studded fields, the imagery toes the line between documentary realism and curated fashion narrative, with Burberry check skirts, outerwear, and wellingtons asserting the brand’s legacy in British youth culture.
Photographed in candid and energetic style, the visuals evoke the aesthetic of 1990s festival photography, blurring the line between spontaneity and styling. There’s a palpable embrace of nostalgia, evident in both the casting and wardrobe—sherpa vests, plaid trousers, and punk-inflected accessories recall the heyday of Britpop and rave subcultures. The overall tone is playful and proud: a celebration of chaos, community, and cultural crossover.
The campaign’s short film, which layers archival footage with new scenes, reinforces this nod to the past while also suggesting Burberry’s continued stake in shaping British identity. The result is a lively, inclusive statement that embraces both heritage and hype. While the campaign doesn’t push the visual envelope, it successfully leverages cultural sentiment—tapping into memories many viewers share, or wish they had.
Burberry doesn’t just sell the look—it sells the muddy, euphoric moment. With wellies on and flags high, the campaign throws its arms around Britishness, and pulls the viewer into the crowd.
Models | Liam Gallagher, Goldie, Cara Delevingne, Alexa Chung, SEUNGMIN, Loyle Carner, Chy Cartier, John Glacier, Lennon Gallagher, Molly Moorish-Gallagher, and Gene Gallagher