Review of Burberry ‘High Summer’ 2025 Ad Campaign by Creative Director Daniel Lee with Photographer & Director Drew Vickers with models Rosie Huntington-Whiteley, Alva Claire, Babacar N’Doye, & Jack Draper
Burberry’s High Summer campaign effortlessly blends casual luxury with genuine warmth and ease, elegantly captured through Drew Vickers’ nostalgic 35mm film. Set aboard the yacht ‘Check Mate,’ under the radiant skies of Dubai, the campaign pairs Rosie Huntington-Whiteley and tennis star Jack Draper to create scenes that authentically evoke the relaxed sophistication of summer leisure.
The imagery smoothly transitions between sun-soaked moments on deck and playful jumps into crystalline waters, complemented by Burberry’s signature checks and playful nautical motifs. Through its strategic casting, Burberry not only broadens its appeal but also subtly integrates heritage into contemporary lifestyles, presenting products naturally embedded within desirable experiences.
While the visuals strongly communicate aspirational leisure, further emphasis on the roles of Alva Claire and Babacar N’Doye could enrich the campaign’s narrative depth, enhancing inclusivity and broader emotional connection.
In essence, Burberry’s High Summer campaign gracefully demonstrates that true elegance often shines brightest during life’s simplest, sunniest moments.
Burberry Creative Director | Daniel Lee
Photographer & Director | Drew Vickers
Artistic Direction | Lane & Associates
Director of Photography | Jeremy Valender
Models | Rosie Huntington-Whiteley, Alva Claire, Babacar N’Doye, & Jack Draper
Music | ‘Sailing By’ written by Ronald Binge and performed by The Perry-Gardner Orchestra