Burberry x Highgrove Capsule Collection Ad Campaign

Review of Burberry x Highgrove Capsule Collection Ad Campaign by Art Director Lane & Associates and Photographer Camille Summers-Valli with models Elizabeth McGovern, Laura Carmichael and Ṣọpẹ́ Dìrísù

In celebration of both spring’s arrival and Britain’s regal heritage, Burberry unveils a richly layered campaign for its Spring 2025 capsule collection, created in collaboration with Highgrove Gardens and British artist Helen Bullock. Under the creative helm of Daniel Lee and Lane & Associates, and the discerning lens of Camille Summers-Valli, the campaign supports The King’s Foundation—an initiative close to King Charles III’s heart—and channels the brand’s enduring bond with the natural world, heritage craft, and the quiet glamour of country life.

Visually, the campaign reads like an illustrated family album left open in the sun: full of warmth, eccentricity, and unfussy intimacy. We are ushered into scenes of familial ease—tea-time rituals, garden strolls, children nestled into tweeds and silks—woven together with Bullock’s whimsical floral illustrations that drift like pressed poppies across the frame. There’s a strong intergenerational cast at play here, featuring actors Elizabeth McGovern, Laura Carmichael, and Ṣọpẹ́ Dìrísù, creating a tableau that feels lived-in, loved, and distinctly British in its joyful refusal to pose too perfectly.

The campaign’s greatest strength lies in its subtlety. Rather than pushing product, it cultivates mood and memory. Lee’s quiet aesthetic recalibrates the notion of luxury—not as spectacle, but as ease, nature, and the inherited rituals of garden and hearth. Bullock’s work adds an expressive, handmade layer that feels refreshingly anti-digital, anchoring the garments in craft and storytelling. If there is a gentle tension to note, it lies in the styling: while the capsule’s painterly silks and earth-toned outerwear shine, the interplay between maximalist prints and quiet interiors occasionally tips into visual clutter, softening the impact of key looks. Still, this feels less like a misstep and more like a conscious embrace of British eclecticism—a nod to overflowing country homes and florals that never quite match but somehow belong.

In the end, Burberry doesn’t simply dress its audience—it invites them to inhabit a world. And this one, with its bees, teacups, trench coats, and lambs, feels like the most endearingly British fairy tale you’ve ever seen—one where sustainability blooms, heritage breathes, and the daffodils never fail to impress.