To celebrate the launch of Winter 2023, Daniel Lee’s first collection for the brand, Burberry opens Seongsu Rose in Seoul. The opening kicks off the next stop in the Burberry Streets city experience.
Attending the launch event were Bright, Dongwook Lee, Eunse Ki, Hyori Lee, Hyunji Shin, Irene, Iris Law, Ji-hyun Jun, Jongsuk Lee, Nayoung Keem, Sik-k, Sora Choi, Wonwoo, Yu Shirota.
Seongsu Rose is home to our Petal Maze installation which showcases the new Winter 2023 collection in an immersive way, using handcrafted, sculpted shapes such as petals, stems and leaves. The space is decorated in our new royal purple colour and rose print, blending art with architecture to create a unique shopping experience.
Visitors to Seongsu Rose can also experience a taste of British cuisine at the food pop-up of Norman’s – a North London cafeě that is renowned for its elevated takes on cafeě classics.
The event merges the brand’s forward-thinking vision with its rich heritage, bringing modern British luxury to life in new and innovative ways. Experiences, installations and events will unfold across the city each showcasing the brand’s signatures, such as the rose print and the newly redefined Equestrian Knight Design.
