To celebrate the launch of Winter 2023, Daniel Lee’s first collection for the brand, Burberry opens Burberry Rose in Shanghai – a pop-up inspired by the English rose. The opening kicks off the next stop in the Burberry Streets city experience, following London and Seoul.
Attending the launch event at Panyu Road were Chen Kun, Tang Wei, Joan Chen, Wu Yanshu, Xin Shuang, Qi Xi, Ren Min, Liu Runnan, Ning Zetao, Wu Dajing, Cai Yun, Nina Zheng, MC Jin, Li Daben, He Cong, Ju Xiaowen.
Located on Panyu Road, the pop-up is brought to life using handcrafted, sculpted shapes such as petals, stems and leaves, each element showcases Burberry’s latest Winter 2023 collection. Decorated in the new royal purple colour and rose print, the space blends art with architecture to create an immersive shopping experience.
The event merges the brand’s forward-thinking vision with its rich heritage, bringing modern British luxury to life in new and innovative ways. Experiences, installations and events will unfold across the city each showcasing the brand’s signatures, such as the rose print and the newly redefined Equestrian Knight Design.
