Weekly events, bespoke design, and a limited-edition summer collection define the collaboration
Burberry has partnered with The Standard, Ibiza, for a seasonal takeover of the hotel’s rooftop bar and restaurant, UP. The collaboration brings Burberry’s signature aesthetic to the Mediterranean, reimagining the rooftop with bespoke branding and immersive experiences throughout the summer.
A custom Burberry Check—designed exclusively for the project and incorporating The Standard’s signature yellow—covers poolside loungers, parasols, and seating. The design also extends beyond the hotel: the Check Mate, a Burberry-branded boat, will sail along the Ibiza coast as part of the campaign.
The collaboration includes a series of Burberry-hosted cocktail evenings, with weekly guest DJ sets performed from a custom booth against the backdrop of Ibiza’s sunset views. A branded photo booth in the hotel lobby allows guests to capture their stay, adding another layer of interaction.
Inside the hotel, a curated selection of Burberry summer pieces will be available for purchase. The edit includes light outerwear, swimwear, sunglasses, and other seasonal accessories, emphasizing the brand’s signature codes while catering to Ibiza’s warm climate and relaxed style.
