Burberry Mother's Day Ad Campaign

Review of Burberry Mother’s Day 2025 Ad Campaign by Photographer Laura Jane Coulson with models Elizabeth Jagger, Georgia May Jagger, and Jerry Hall

Burberry’s latest campaign marks Mother’s Day with a family-focused series fronted by Jerry Hall and her multigenerational lineage. Framed as a tribute to familial bonds and generational style, the campaign brings together Hall, her daughters, and grandchildren for a set of relaxed portraits and a short film capturing everyday intimacy.

Photographed by Laura Jane Coulson, the visuals opt for a candid, soft-focus approach that emphasizes affection over formality. The tone is warm and natural, positioning Burberry’s latest pieces—trench coats, knits, tailoring—within the context of real-life relationships rather than high-gloss fantasy.

While the sentiment is sincere and the family casting adds emotional depth, the campaign stops short of pushing any new visual or stylistic boundaries. The styling leans safe, and the photographic language remains familiar, relying on the charm of its subjects to carry the story.