The Immersive Retail Experience Pops Up at Neiman Marcus NorthPark in Dallas, Texas
Burberry has unveiled a new, exclusive installation at Neiman Marcus NorthPark in Dallas, taking inspiration from traditional park pavilions in the UK. The pavilion will showcase select pieces from Burberry’s latest menswear and womenswear collections, alongside key accessories like Burberry Check scarves, bags, and shoes.
A central feature of the installation is Burberry’s iconic trench coat, part of the brand’s Heritage Collection. Burberry’s Creative Director, Daniel Lee, has designed the latest iterations of the trench for Winter 2024. These pieces are complemented by a range of outerwear styles rooted in Burberry’s tradition of outdoor exploration, including parkas, puffers, and aviator and Harrington jackets, many featuring Burberry’s signature Check lining.
As part of the immersive experience, visitors can also enjoy classic British refreshments from the pavilion’s tea hatch, including traditional flapjacks and Earl Grey tea.
The installation will be open to the public from October 17th through November 10th.
