The journey begins in ‘Burberry: Freedom to Go Beyond’, the fast-paced new in-game adventure, part of the Burberry Minecraft collaboration that includes real-world experiences and a capsule collection available online and in selected stores.
Inspired by the game’s narrative, a fast-paced adventure into the unknown within natural open spaces –the collection features unmistakable Burberry icons, namely The Heritage Trench Coat and House Check,merged with Minecraft motifs such as the Creeper.
Animated with florals, foliage and vast landscape graphics, the capsule collection designs evoke the games nature-inspired realms. Creating pieces made for a modern explorer inspired to venture outside or online and experience the freedom to go beyond.
Uniting the physical and digital realms, the campaign features models co-existing alongside online avatars in the game and standing atop plinths inspired by the signature Minecraft pixelated block. An expression of both in person and online identities and one that blurs the lines between reality and fantasy – a distinctive house code.
