The revamped store highlights British heritage and modern luxury on 57th Street
Key Takeaways:
- Burberry reopens its flagship store on 57th Street in Manhattan after a 16-month renovation, blending modern luxury with British heritage.
- The 33,000-square-foot store features three levels and showcases Burberry’s iconic outerwear history through exhibits and custom services.
- The store aims to rejuvenate Burberry’s presence in the U.S. luxury market amidst recent challenges, including a 22% decline in retail revenue.
Burberry has officially reopened its flagship store on 57th Street in Manhattan after a comprehensive 16-month renovation. The redesigned three-story, 33,000-square-foot store, located at 9 East 57th Street, merges contemporary luxury with the brand’s storied British heritage. The refreshed space is meant to create a seamless blend of modern design elements and historical references, with design cues inspired by London architecture.
Laura Dubin-Wander, president of Burberry for the Americas, emphasized the store’s immersive experience, allowing visitors to explore Burberry’s legacy as an outerwear pioneer. The store includes a special exhibit that highlights historic gabardine pieces worn by explorer Sir Ernest Shackleton and Burberry trench coats from both World Wars.
The interior features minimalist décor, beige British limestone flooring, and sleek black steel staircases, evoking London’s architectural aesthetics. Original steel columns from the previous layout were retained to ensure the renovation maintains a balance between Burberry’s heritage and its modern, luxury-focused approach.
On the first floor, the store presents an archival exhibit showcasing Burberry’s iconic outerwear history. QR codes accompany the display, allowing visitors to explore additional information about the brand’s past. Customization services, including monogramming for trench coats, bags, and scarves, are available, while the store’s prominent window displays highlight Burberry’s winter outerwear collection, set against textile installations by artist Tom Atton Moore that represent the British Isles.
The second floor houses women’s merchandise, including outerwear, dresses, footwear, and accessories. Meanwhile, the third floor is dedicated to men’s apparel, featuring luxury leather goods, sportswear, and Savile Row-inspired suits.
Starting October 16, Burberry will introduce an exclusive made-to-order service for its Castleford trench coat, offering customization options in leather or suede inspired by the British countryside.
The reopening of the flagship store marks an important step for Burberry as it seeks to revive its U.S. operations following challenges in the luxury market, including a 22% decline in retail revenue during the first quarter of the year. The redesigned space is expected to play a key role in reinforcing Burberry’s standing as a leader in the global luxury market.
